PhotoShelter Blog
New PhotoShelter Library UI with DAM AI Tagging Boosts Marketing Teams
PhotoShelter’s newest platform is the most intuitive, modern DAM on the market.
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Brand Protection
Nonprofits, Copyright & Photography: 4 Marketing Strategy Myths
Nonprofit organizations can contribute enormously to the social fabric of various communities, providing invaluable products and services that might otherwise be unavailable. Because nonprofits generally maintain charitable mission statements, there’s a tendency to believe that they are somehow exempt from the mechanics of the for-profit world. Like for-profit businesses, they need to grow their audience, […]
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Brand Protection
Developing and Enforcing a Copyright Compliance Policy
Compliance. The word strikes both fear and contempt in the hearts of nearly everyone in the workplace. Whether or not a specific compliance policy is an overreach and a hindrance to an organization is a subjective matter, but non-compliance can be a costly burden to many organizations. Copyright compliance protects the intellectual property rights of […]
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Brand Protection
6 Licensing Definitions Every Marketer Should Know
Let’s face it. You probably don’t find yourself discussing U.S. Copyright Law and image licensing over dinner with your friends. It’s just not the most exciting topic. But that doesn’t mean this stuff isn’t important — really important. And, even if you go about securing the rights to an image the right way, licenses may […]
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Brand Protection
10 Copyright Definitions Every Marketer Should Know
If you’re managing visual content for your brand, it’s important to have a solid hold on all your usage rights. For example, do you know exactly where you’re allowed to distribute photos you sourced from a freelance photographer? And for how long? In a recent PhotoShelter survey, we learned that marketers are often out of […]
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Brand Protection
New! Copyright 101: A Glossary for Marketers
As a marketer, understanding copyrights and license agreements is essential, especially as you find yourself sharing photos and videos every day to keep your audience engaged. Being misinformed on image copyrights — a.k.a. the intellectual ownership over the photos you distribute — and the agreements surrounding your use of those photos could ultimately cost your […]
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Brand Protection
Copyright Infringement Cases Every Brand Should Know
With few exceptions, copyright infringement lawsuits rarely generate headlines. This might lead brands to believe that the incidence of infringements and actions by the copyright holder are low, but this is an erroneous assumption. According to attorney Edward Greenberg, “99% [of copyright infringement cases] are handled on a confidential basis…” Most cases are settled out […]
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Brand Protection
Copyright for Marketers: All Your Questions Answered
As a savvy visual marketer, you’re using photos to engage your audience every day. But are you stopping to make sure you have the rights to use those images? New research from PhotoShelter shows 75% of marketers don’t have a good system for tracking when image licenses and usage rights expire. Over 25% of teams […]
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Brand Protection
Expensive Copyright Mistakes That Brands Make on Social Media
Social media provides a direct way for brands and organizations to communicate with their current and future customers. From commenting on individual posts, to even using instagram messenger, for example, in the hopes of reaching out to various clients and brands to work with, the idea of connecting on social media has made it a […]
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Brand Protection
Copyright for Marketers: What You Need to Know
As a visual marketer, you’re managing a huge number of images. New research from PhotoShelter and Contently shows 65% of marketers say they share visual content at least once a day. As you race to keep up with your audience’s insatiable demand for photos, videos, GIFs and more, are you staying on top of usage […]
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