Inside Look:
Level Up Your College Athletics Content Strategy with BYU

Creative storytelling is a must for higher ed marketers looking to attract students and athletes to their institution.

No one understands this better than the BYU photo team: A passionate group of university photographers and masterful visual storytellers.

BYU’s Director of University Photography Jaren Wilkey and Photography Manager Nate Edwards break down their most creative campaigns and share their top tools, tips, and resources.

What you’ll gain:

An inside look at one of BYU’s viral photoshoots and social media campaigns
A step-by-step walkthrough of how to set up a Real-Time Workflow that actually works
How BYU uses powerful visual storytelling to showcase their college athletics program and attract talented athletes

Watch Now

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