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Ask PhotoShelter

Get the answers you need on all things marketing strategy.

  • Q: What is a Marketing Asset?

    Marketing assets are the tools and resources organizations use to reach target audiences, promote products and services, and build brand identity. These include digital assets,…

  • Q: What is User Experience?

    User experience (UX) is how a person feels when using a product, system, or service. It shapes interactions to create positive, memorable experiences for your…

  • Q: What is User-Generated Content?

    User-generated content (UGC) refers to any form of content created and shared by customers or users about a brand, product, or service. UGC acts as…

  • Q: What is Content Operations?

    Content operations are the processes for creating, managing, and improving digital content efficiently and consistently. Content ops includes coordinating and optimizing content creation, publication, and…

  • Q: 8 Important Digital Asset Management Best Practices for Success

    How to clearly define the objectives and goals of your DAM system to improve how your organization stores and manages digital content.

  • Q: What is Visual Storytelling?

    Visual storytelling uses images, videos, infographics, and other elements to communicate ideas and evoke emotions to your audience.

  • Q: What is a Content Lifecycle?

    A content lifecycle includes every stage of a piece of content, from planning, creating, distributing, optimizing, to repurposing/archiving.

  • Q: What is Real-time Content?

    Real-time content refers to information or media that is created, published, and distributed instantly, often in response to current events, trends, or user interactions.

  • Q: What is a creative asset?

    Creative assets are digital files that support advertising, marketing, or branding. These files (logos, images, infographics, etc.) are standardized to align with brand guidelines.