Webinars & Events

Name, Image, Likeness:
How NIL is Elevating Student-Athlete and Fan Engagement

NIL (Name, Image, Likeness) is empowering thousands of student-athletes to cash in on their personal brand and interact with fans and followers around the country. For education marketers, it’s a golden opportunity to harness the influence of their athletes, produce authentic content, and amplify their brand.

We sat down with PhotoShelter CEO Andrew Fingerman and Bill Carter, an expert in NIL education for universities, sports organizations, brands, and service providers.

Here’s what we covered on the webinar:

• An overview of NIL: What it is, the landscape, and its major players
• The role of social media in creating NIL opportunities for student-athletes
• Tools and resources, like Socialie by PhotoShelter that make it easy for universities to empower student-athletes with engaging content
• Plus, insights from the NIL Research Poll, an extensive study involving 5,000 college student-athletes and 1,000 high school prospects