The Benefits of Digital Asset Management for CMOs

Set your team up for success with the systems that drive results:

Track key content KPIs and monitor content performance over time
Launch more effective campaigns faster with improved workflows
Satisfy demand and deliver authentic content to your audience
Live Stream Video Workflow helps your team turn live broadcasts into content they can share now and repurpose later

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Marketing Leaders Trust PhotoShelter

Garden of the Gods luxury resort sees social media skyrocket with PhotoShelter.
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“Ever since we have really followed this process with the social team, our numbers month over month have increased. Engagement rates, reach, click-through rates. We are seeing a direct correlation.”

Director of Marketing, Garden of the Gods Resort and Club
How University of Miami Athletics has instant access to 500K+ Images
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“Having reliable, solid photography helps engage fans and hopefully gets them interested in attending events. Having photographers is the first step, but being able to access those photos in a quick and convenient fashion is a big benefit. The searchability and the user-friendliness of PhotoShelter is far better than anything we had in the past.”

Associate Athletic Director for Marketing and Digital Strategy, University of Miami
The Premier Lacrosse League works faster and maximizes engagement with an AI-powered social media workflow.
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“The AI recognition of our photos will help us save hundreds of hours tagging and organizing photos, enabling us to share content with our partners, players, and fans faster than ever before.”

Director of Marketing, Premiere Lacrosse League
Integrated PhotoShelter accounts eliminate silos between Purdue’s departments.
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“With PhotoShelter, we can provide campus partners, our campus marketers and communicators, with current, in-brand photography they can use for their marketing…This creates a culture of campus partners being able to fish for themselves from our photo collections and galleries.”

Sr. Marketing Production Manager, Purdue University
PhotoShelter enables Children’s Aid to modernize and reintroduce its brand.
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“PhotoShelter has been great to be able to organize our photo and video assets in a way that we’ve never done before, and it’s also been incredibly important in sharing those assets.”

Director of Marketing and Communications, Children’s Aid
PhotoShelter accelerates pace of creative work at FreshDirect
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“Working with PhotoShelter has been vital to our success and I’ve been a strong advocate for the platform since bringing it to FreshDirect. Moving through this amount of creative work without it at this pace would simply not be possible.”

Director of Creative, FreshDirect

Marketing Leaders Face 3 Key Challenges

Learn how CMOs can create more content & drive results.

65%

of organizations say workflow problems hold them back from driving revenue
$100k+

How much a 20-person marketing team loses annually in productivity searching for assets
$1.4M

average cost of litigating a copyright case, per party, when the wrong assets are used

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Scale Your Brand with Better Content Strategy

Track key metrics & prove content ROI

Make data-driven decisions with in-depth insights into content use and effectiveness. With PhotoShelter Analytics you are able to:

Keep track of top search terms to make data-driven decisions on what content to invest in
See content downloads to gauge content ROI
Understand activity trends (uploads, downloads, searches) for better content management

Boost content reach & engagement

With the best content at your team’s fingertips, they can build more successful campaigns and reach more people in your target audience.

Identify which content is most effective to help you reach your goals
Track where your content is being shared and how it’s performing – beyond your own channels

Create seamless workflows to keep up with content demand

Manage brand and campaigns easily, generate higher content volume, and get projects to the finish line faster with PhotoShelter’s collaboration tools.

Workspaces enable your team to quickly edit, approve, and launch content
Branded templates empower non-design team members to create on-brand assets on the go
Your branded portal helps you automate content distribution to launch campaigns faster
Live Stream Video Workflow helps your team turn live broadcasts into content they can share now and repurpose later

Image showing people discussing asset and collaborating

Use AI to keep your team focused on higher-value work

PhotoShelter’s AI features help marketing teams find, organize, and manage content faster, so your people can spend less time on library upkeep and more time putting approved assets to work.

Ask PhotoShelter’s AI Assistant to rename files, clean up metadata, build gallery structures, and organize assets using plain-language requests
Review the AI Assistant’s plan before it takes action, so nothing changes in your library without approval
Use AI Visual Search to find assets without relying on perfect metadata
Find similar images that match the look and feel of any selected asset
Automatically tag objects, people, athletes, logos, and more
Generate AI Video Transcriptions to make video easier to search and use
Add AI-generated alt text at upload to support accessible content

Stand out in a competitive marketplace

86% of people say authenticity is important when deciding what brands they like and support. When you can create, access, and use your on-brand assets anywhere, on any device, you’re connecting your audience with the type of content they crave.

Give everyone across your organization access to the right, approved images
Adjust assets to the right size and format for any platform, and host them directly from your DAM across the web
Control who can see and download what with flexible permissions

Built for Enterprise Brands

Great for large teams
Give internal or external users access with unlimited invited users.
Unmatched security & reliability
Rely on PhotoShelter’s secure network and 99.9999% uptime to protect your digital assets.
Advanced permissions, SSO, & team-level control
Customize access by user type, connect to your SSO, and give each department access only to the content they need — all within a single PhotoShelter account.

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