The Future of Video & Social Media Marketing
Consumers are watching more social video than ever, but branded and product content accounts for just 17% of the video they actually engage with.
We surveyed 500 marketing professionals and 500 everyday consumers about the videos they produce and the videos they watch.
The findings suggest brands need to rethink the content they’re creating to earn consumers’ attention and trust.
Download the report and find out:
- What marketers make vs. what consumers watch
- Where brands spend vs. where audiences watch
- Why people scroll past brand videos
- How AI can help without hurting trust
See what makes people stop scrolling.
