In The Studio: Designing
for College Sports

How do you build a creative identity for a major athletics program?

We sat down with Shauna Howell (Director of Creative Design, BYU Athletics) and Will Whitty (Art Director, Texas A&M Football) for a detailed look at how they turn ideas into game-ready visuals.

They each shared a few graphics, walked through their creative process, and answered questions about working in the industry.

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