The Association of Pickleball Players Now Serves Up Content with PhotoShelter on Their Side

Founded in 2019, The Association of Pickleball Players serves professionals, seniors, and amateurs in the fastest-growing sport in the USA.

With a mission to champion all pickleball players that compete in their tournaments – from pro-level players to the next generation, as well as recreational players – a strong visual storytelling strategy helps the association elevate their athletes and gain more fans.

Prior to PhotoShelter, The APP was using Dropbox to organize their files. With no way to properly tag images, their team couldn’t search for and find specific assets easily.

After hearing about PhotoShelter through several colleagues who used the platform in previous roles, they knew they had found the all-in-one DAM solution to elevate their brand.

Now, The APP has a central location to store and organize their photography from all of their tour events, plus a platform that allows them to easily share galleries with players, sponsors, media, and more.

Louie Ruszkowski, Content Director at The APP, and his team are already taking advantage of PhotoShelter’s features like Smart Galleries. With this AI-enhanced feature, they can automatically curate existing and newly uploaded files together based on frequent searches and specific keywords.

“Ultimately, with the amount of players, sponsors and media outlets we’re sharing digital assets with, we needed to innovate and find a platform that streamlined that process for us. With PhotoShelter, having a branded portal that allows us to easily share assets with these various entities has been amazing for us. We love it!”

– Louie Ruszkowski, Content Director

“We are thrilled to support The Association of Pickleball Players as they continue to grow,” said PhotoShelter CEO Andrew Fingerman. “Pickleball is making a big impact on the sports industry, and we are proud to partner with The APP as they tell their story to the world.”

Founded in 2005, PhotoShelter is an industry-leading digital asset management solution that helps you organize, manage, distribute, instantly share, and collaborate with your team on digital content. With 5+ billion assets securely managed and nearly 100 million annual downloads, PhotoShelter is the fastest, easiest, and most intuitive way to manage and automate your end-to-end content workflow to drive your brand engagement, get better ROI from content and improve efficiency across your team. That’s why thousands of organizations and enterprises globally like Delta Airlines, FreshDirect, IMG Golf, Wendy’s, and more trust PhotoShelter with their success. Now, with the 2023 acquisition of Socialie, PhotoShelter is able to help brands activate the social channels of all their stakeholders via automated content distribution and better understand how social content is performing across partner channels, to exponentially expand their reach and drive more engagement.