Brand reach is like a megaphone for your business. It measures how many people are exposed to your brand’s name, logo, messaging, or products.
Think of it as the size of the potential audience that will become aware of your company.
Brand reach differs from engagement – it focuses on the number of people who see your content rather than how much they interact with it.
The wider your brand reach, the more potential customers you might attract, making it important for any business.
The Benefits of Brand Reach
- Expand your potential customer base. With wider brand reach, you introduce your products or services to a whole new pool of people. It’s like filling the top of your marketing funnel – the more people aware of your brand, the more chances you have to convert them into customers. Think of it this way: if no one knows your business exists, they can’t buy from you. Expanding your brand reach casts a wider net, attracting potential customers who may have otherwise never discovered you.
- Boost brand recognition. The more times people see your brand, the more familiar they become with it. This repetition builds trust and makes your brand top-of-mind when someone needs what you offer – think how instantly you recognize the Coca-Cola logo due to its massive reach. Brand recognition isn’t just about knowing a logo; it’s also about the association people have with your business. When they encounter your brand repeatedly, they begin to form an impression of whether you seem reliable, innovative, or whatever qualities your content aligns with.
- Strengthen brand reputation. Consistently reaching a larger audience with positive messaging helps solidify how people perceive your brand. It’s a chance to showcase your company values and personality, attracting customers, partners, and employees who share your outlook. Your brand reputation goes beyond the quality of your product. It’s the overall feeling people have about your company. Do you stand for sustainability? Innovation? Excellent customer service? Through targeted messaging, you can foster a brand reputation that aligns with your values and attracts like-minded individuals.
How to Increase Brand Reach
- Define your target audience. Understanding your ideal customers is key. What are their demographics, interests, and online habits? Buyer personas are a great way to visualize this. This knowledge guides your content creation and helps you choose the best channels to reach your audience.
- Focus on the channels that matter to your audience. Do some research to find out which social media platforms, websites, or even offline channels (like events) your target audience uses most. Look for tools like BuzzSumo or audience analytics built into social media dashboards to help you pinpoint the best options.
- Leverage the right tools for efficiency and insights. Make the most of your time and resources with tools designed to increase reach:
- Social Media Scheduling: Tools like Socialie by PhotoShelter streamline content distribution across multiple channels, helping you reach more people, more often.
- Digital Asset Management (DAM): A platform like PhotoShelter centralizes your brand visuals. This ensures consistency across all your marketing efforts and allows for quick content repurposing, maximizing your reach.
Metrics
To track your brand reach, you’ll need to look at a few key metrics:
- Impressions: The total number of times your content has been displayed.
- Social Mentions: How often your brand name is mentioned across social media platforms.
- Website traffic: The number of visitors to your website within a timeframe.
Influencers
Partnering with influencers in your industry can skyrocket your brand reach. Their followers are already interested in your niche, making it a great way to tap into new audiences.
Streamline your visual content and effortlessly expand your brand reach with Socialie by PhotoShelter.