According to PhotoShelter research, 89% of CMOs saw content creation speed rise in the last 12 months

Marketing leaders’ jobs are becoming harder than ever. 

Why? It’s getting more difficult to stand out in a saturated marketplace.

To differentiate from the competition, brands need to personalize content and create more of it than ever before.

The challenge? Keeping up with content demand and delivering more personalized campaigns at the same time, often on stricter deadlines with tighter budgets and fewer resources.

That’s why many CMOs are turning to AI to streamline workflows to help teams produce content at scale.

While many industry leaders are seeing benefits from AI, there is shared sentiment that AI implementation needs to prioritize ethics in content, marketing, and branding.

We surveyed over 600 individuals at all levels, including 87 CMOs and marketing leaders. We uncovered the impact of content demand on CMOs, how AI plays a role, and the outlook of the future of marketing for brands.

Check out the report here to dive into what we found.