Automatic Player Tagging with PhotoShelter AI

Every second counts in fast-paced sports environments. Player tagging from PhotoShelter AI uses facial and jersey recognition to identify athletes, helping teams organize and deliver content within seconds of capture.

PhotoShelter AI syncs your team roster in advance, so players are recognized the moment images are uploaded to your library. Eliminate hours of manual tagging and make sure every image is searchable by player name – even if only their number is visible in the image. 

How it works

Player tagging combines facial recognition and jersey data to identify athletes in photos. Once the system recognizes a player, it applies tags across your visual library for consistent, accurate organization.

Teams in the NFL and Premier Lacrosse League use PhotoShelter AI to move media faster, find the right shot instantly, and deliver highlights to players, partners, and fans in real time.

Player tagging helps your team:

• Automatically tag athletes by name – even when only their number is visible
• Organize and retrieve content in seconds
• Deliver game-day photos to media, partners, or social teams faster
• Keep metadata consistent across your entire visual library
• Combine with AI Visual Search for even more detailed searches even when other metadata is missing

Connected AI tools for sports orgs

PhotoShelter’s AI suite works together to make every asset searchable and usable.

• Logo tagging identifies sponsor and brand marks
• Object tagging detects equipment, uniforms, and environments
• People tagging identifies coaches, staff, and VIPs
• AI Visual Search finds images based on what’s inside, even without tags

Player tagging brings structure and speed to your content workflow so your best moments reach audiences faster than ever.