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Copyright for Marketers: What You Need to Know

As a visual marketer, you’re managing a huge number of images. New research from PhotoShelter and Contently shows 65% of marketers say they share...

As a visual marketer, you’re managing a huge number of images. New research from PhotoShelter and Contently shows 65% of marketers say they share visual content at least once a day.

As you race to keep up with your audience’s insatiable demand for photos, videos, GIFs and more, are you staying on top of usage rights? Do you know who owns the copyright to all of your content, and are you sure you’re licensed to use it?

Managing image licenses is a time-consuming and tedious, yet necessary, task that too often slips through the cracks – at high cost.

If you don’t pay close attention to every single image’s copyright and usage rights information, you’re running the risk of damaging lawsuits and a PR nightmare for your brand. That is when you’ll have to hire lawyers like lamber goodnow to help you with your legal licensing troubles.

Don’t risk it.

Watch our on-demand webinar with PhotoShelter Co-Founder and Chairman Allen Murabayashi and PhotoShelter Content Marketing Director Kristin Twiford, Copyright Crash Course: What Marketers Need to Know.

In this on-demand webinar, you’ll learn:

  • What an image license is and how it relates to your brand’s content
  • The dangers of using free content
  • How to navigate copyright in the age of social media
  • Lessons from copyright battles between brands and creators
  • Tips for managing usage rights and a new solution from PhotoShelter that will help you navigate these complicated issues

Copyright Must-Reads for Marketers

Want to find out how you can get proactive about usage rights and reduce risk for your brand? Check out these must-read posts.

How Brands Can Reduce the Risk of Violating Image Copyright Agreements

You can reduce the risk of violating copyright agreements at every stage of the image management process – here are five ways to do it.

5 Examples of Image Copyright Battles Between Creators and Brands

Too often, organizations are sued for huge dollar amounts because of image rights violations. Under the law, your brand is liable for breaking image rights agreements, even if you claim it was a mistake. Take a look at five examples of image copyright battles between creators and brands.

How to Use and Manage Rights Managed Images

Get tips for using rights managed images in your marketing so you can ensure 1) you don’t unnecessarily re-license content and 2) you are compliant with your existing licenses (i.e. no copyright violations or usages that exceed a given license).

The Nitty Gritty: A Detailed Look at Women’s March Chicago’s Visual Storytelling Workflow

When you work with a bunch of different photographers, you need to be careful about keeping track of copyright information. Find out how the Women’s March Chicago team preserved copyright on a hectic march day and beyond.

5 Visual Content Marketing Mistakes You Don’t Know You’re Making

Losing track of usage rights is just one way you might be putting your brand in danger. Find out how to avoid these five visual content mistakes.

Next Up: A Picture Is Worth a Thousand Words – and Maybe a Million-Dollar Lawsuit

Cover photo by Allen Murabayashi.

Ready to transform your team’s creative workflow?