This week, we are going behind the scenes with FreshDirect’s creative team to learn how they built an effective, scalable visual content strategy. So far, we’ve gone into the studio to see how they churn out 6-7 shoots a day, and walked through their step-by-step workflow.
Now, we have three burning questions for FreshDirect’s Senior Managing Photographer, John Kelly III. Don’t miss what he had to say when we asked how he makes the case internally for more resources, and what’s his #1 tip for digital asset management.
Up Next: [BTS Video] Why FreshDirect Invests in Organic Lifestyle Imagery
