3 Tips for Impactful Data-Driven Visual Storytelling

Take your storytelling from good to great with data-driven decisions, creative design, and captivating imagery.

Cut through the clutter and engage your audience with these tips for combining data and visual storytelling. Here’s how Stefani (Drake) Zimmerman, Sales and Marketing Director at Farragut Systems explained how brands can create impactful content:

Use Data to Tell a Story

Data reveals what works with your audience. Use sources like website and social media analytics to spot trends and understand your audience. Ask questions about what content performs best and why to tell powerful, action-driven stories.

_{Use data to inform your storytelling. Source}

Capture Attention with Creative, Consistent Design

Good design grabs attention. Be creative and consistent. Make your messages relatable. For example, show that nearly 7 people a day walked through your doors vs just saying you served 2,500 people last year. Tools like Canva and Adobe Spark can help you maintain a consistent look without a graphic designer.

_{Capture attention with compelling design. Source}

Connect the Head and the Heart

Use captivating imagery to tell your story. Videos can double the time people spend with your content. Learn to tell a story in four photos or less: sense of place, interaction, details, and portraiture. This approach helps your audience relate to your story and inspires them to take action.

_{Learn to tell a story in four photos or less. Source}