A Time-Based Content Strategy: Evergreen vs. Real-Time

Navigating between evergreen and real-time content is key to an effective content strategy. Evergreen content offers lasting relevance and SEO benefits, establishing authority. In contrast, real-time content captures current events for immediate engagement, ensuring ongoing relevance.

Understanding how and when to use each type optimally is essential for engaging audiences and driving sustainable growth. Below, we explore these strategic approaches to crafting compelling content that resonates and connects.

Choosing Between Evergreen and Real-Time Content

• Strategy Alignment: Consider your overall content strategy and goals. Evergreen content builds a foundation of authority and SEO value, while real-time content helps maintain relevance and responsiveness.
• Audience Engagement: Evaluate how your audience consumes content. Use real-time content to spark immediate interest and engagement, while evergreen content serves as a resource for ongoing education and reference.
• Balanced Approach: Ideally, incorporate both types of content in your strategy. Evergreen content forms the backbone of your content marketing efforts, while real-time content keeps your audience engaged and connected in the moment.

Evergreen Content Examples

• Educational and Informative Topics: How-to guides, tutorials, and industry overviews
• SEO & Long-Term Traffic: FAQs, product reviews and comparisons, and definitions and glossaries
• Foundational Content: Value propositions, functionalities and features, product benefits

Real-Time Content Examples

• Current Events and Trends: Timely updates, breaking news, and live broadcasts
• Engagement & Interaction: Live Q&A, polls & surveys, and real-time feedback
• Promotions & Campaigns: Event countdowns, live product demos, and product launches

Real-Time Workflow with FC Cincinnati

From the first moments as a club, to their latest moments on the field, FC Cincinnati is now able to share them all with fans – faster and easier than ever before with PhotoShelter.

Challenges with real-time content sharing. Lacking the features for real-time content sharing, Joseph Guzy, Manager of Photography and Cortney Lesovoy, Coordinator of Digital Asset Management,  struggled to distribute key game moments to fans. Their previous system’s delays often meant that dynamic content was shared too late to capture peak fan engagement, undermining the effectiveness of their media efforts.

Real-time uploads & improved collaboration. PhotoShelter’s centralized digital asset management solution and the FileFlow app significantly improved workflow. Cortney explained, “Workspaces make it super easy for me to collect a bunch of photos for when I need to show people options. We recently had a real estate project… They had to get approved by our real estate developer, our CEO, and a lot of other stakeholders. And I get to solidify the decision with a folder that I can send to multiple people.”

“The FTP function is a lifesaver on game days. Joe will text me and say, ‘Hey, I got this really cool goal celebration,’ or ‘Hey, I got this really cool tackle,” and he uploads it immediately and I can immediately download it and send it out. The fact that I get to distribute these moments in real-time is a game changer. It’s not something a lot of teams can do.“

Cortney Lesovoy, Coordinator of Digital Asset Management

Read FC Cincinnati’s full story here.

Ready to supercharge your real-time workflow? Download the free guide: Real-Time Workflow 2.0: The Faster Guide to Visual Storytelling.