PeopleID: Auto-tag Faces with AI

Automated facial recognition for images and video—now built right into your DAM.

Whether you’re managing thousands of game-day photos, footage from alumni events, or highlight reels featuring athletes, coaches, or faculty, manually tagging people is tedious, time-consuming, and often inconsistent.

That’s why we built PeopleID.

What is PeopleID?

PeopleID is part of PhotoShelter’s AI suite. This feature automatically tags and organizes images and videos based on who’s in them. It uses AI to match faces in your asset library with a reference headshot and metadata you define—like full name, job title, or department—so your files are always organized and searchable.

How it works:

Setting up PeopleID is simple:

1. Upload a headshot and metadata (like a name or title).
2. PeopleID automatically applies that tag across any new uploads that include that person’s face.
3. Your media library becomes searchable by person—instantly.

There’s no guessing, no duplicate naming conventions, and no risk of forgetting who’s who in the thousands of assets you manage.

Since launching in 2022, PeopleID has applied over 10.1 million distinct tags to nearly 289,000 people across 5.5 million images. PhotoShelter AI has also helped teams tag over 1 million athletes, 750,000 objects, 7 million labels, and 300,000 logos across sports, higher ed, government, and media organizations.

New: PeopleID for Video

PeopleID now works on video, too. It tags any person whose face appears in a video clip across the full length of the file based on the same reference headshots you use for images. There is no need to rewatch footage or cross-check spreadsheets. Once a video is uploaded, the system takes care of the rest.

PeopleID also makes it faster to find the right footage and surface video assets featuring specific people across your library.

Why use PeopleID?

PeopleID is built for creative teams, content managers, archivists, and marketers who need to move fast and stay accurate.

It’s perfect for:

• A university communications team tagging faculty, alumni, or speakers
• A sports organization managing player footage across seasons
• A brand keeping track of influencers, spokespeople, or executives in campaign content

PeopleID does the heavy lifting so you can stay focused on what matters: publishing, promoting, and sharing your story.

Built for your workflow

PeopleID is fully integrated with your DAM—no extra tools or third-party services needed. And it’s never invasive. You control who gets tagged, when tagging starts, and how metadata is applied. We don’t store your assets anywhere else, and we don’t use your data to train outside models.

Use PeopleID with PhotoShelter AI

When paired with other PhotoShelter AI tools—like object detection, logo recognition, or our AI Visual Search feature—you can turn raw assets into organized, searchable content libraries the moment they’re uploaded.