GNTA Chooses PhotoShelter for Smarter Media Management

The Georgian National Tourism Administration (GNTA) is part of Georgia’s Ministry of Economy and Sustainable Development. 

With several far-reaching goals – including promoting sustainable tourism, boosting income from tourism, and creating jobs – GNTA’s marketing team is tasked with attracting more foreign visitors, encouraging local tourism, and helping all visitors discover the country’s diversity and richness, leaving them with a lasting desire to return to Georgia.

Now, with an abundance of visuals used across their marketing and social media channels, GNTA needed a robust storage solution, with intuitive features.

While looking to efficiently organize their media library, Google Drive wasn’t enough to keep up.

Natalia Tarkhan-Mouravi, GNTA’s Digital Marketing Manager, told us they were in search of a smart system they could rely on to secure their media, search for files with ease, and share visual assets with partners and stakeholders who need them most.

PhotoShelter was the perfect solution.

PhotoShelter is Trusted by Top Tourism Brands

With numerous destination marketing organizations (DMOs), tourism boards, and travel companies trusting PhotoShelter – including Discover Puerto Rico, Frontiers North Adventures, and Visit Greenland – GNTA is now in good hands with their new digital asset management system.

“PhotoShelter is a smart platform that can be flexible for any company.”

Natalia Tarkhan-Mouravi, Digital Marketing Manager, Georgian National Tourism Administration

“More and more travel companies and tourism boards are seeing the need for digital asset management systems, and good content hygiene,” said PhotoShelter CEO Andrew Fingerman. “We’re excited to work with the team at Georgian National Tourism Administration to ensure they get organized with our scalable solution and save time on tedious tasks.”

Founded in 2005, PhotoShelter is an industry-leading digital asset management solution that helps you organize, manage, distribute, instantly share, and collaborate with your team on digital content. With 5+ billion assets securely managed and nearly 100 million annual downloads, PhotoShelter is the fastest, easiest, and most intuitive way to manage and automate your end-to-end content workflow to drive your brand engagement, get better ROI from content and improve efficiency across your team. That’s why thousands of organizations and enterprises globally like Delta Air Lines, FreshDirect, IMG Golf, Wendy’s, and more trust PhotoShelter with their success.

Now, with the addition of Socialie to the PhotoShelter platform, brands can exponentially expand their reach and drive more engagement via automated content distribution to stakeholders and powerful performance analytics that help better understand content performance across partner channels.