How Player Tagging Helps Teams Capture Viral Moments

When former BYU runner Makenna Myler went viral for training and competing while pregnant, her story captured global attention. The video, shared by her husband on TikTok, showed her running through months of training, qualifying for the Olympic trials, and signing a professional deal with ASICS. The post has since been viewed more than a million times and inspired conversations about women in sports and athleticism through pregnancy.

These moments highlight the power of storytelling in sports. They show how quickly a single athlete can become the focus of a national conversation. For college athletic departments, finding and sharing images of that athlete in seconds keeps the program at the center of the story.

That’s where Player tagging from PhotoShelter AI comes in.

How player tagging works

Player tagging automatically identifies athletes by name and jersey number, creating an organized, searchable media library that updates in real time. Whether it’s a single player portrait or a packed action shot, PhotoShelter AI tags every athlete in the frame with accuracy and speed.

Player tagging allows your team to:

• Instantly locate photos of any player to support trending stories
• Share timely, relevant content across social media and press channels
• Keep athlete names and metadata consistent across your archive
• Cut hours of manual tagging from your workflow
• Combine with  AI Visual Search for even more specific searches – even when other metadata is missing

From viral stories to championship coverage

Leading programs and professional leagues use PhotoShelter AI to accelerate their content workflows. During events like March Madness or the Super Bowl, automated tagging ensures every highlight is organized and ready to share within moments of capture.

“It’s important to keep up with new technology like PhotoShelter AI. It can help speed up your workflow so you have more time.”

Nate Edwards, Manager of Photography at BYU

Your team is ready to respond the moment a story takes off. PhotoShelter keeps your brand, your athletes, and your fans connected in real time.