How to Create an A+ Content Strategy for Your College or University

Education marketers and creatives face increasing challenges to attract potential students. College enrollment has been declining since 2010, with a drop of nearly 1.5 million students over the past decade. Additionally, rising drop out rates make it hard to keep the students institutions already have.

That’s why schools have to work even harder to attract and retain students to keep doors open.

We created this guide to help education marketers and creatives develop high-quality visual content at scale that will attract applicants, wow students, and even impress donors. In this guide, you’ll learn how to:

• Set Goals: Decide what you want to achieve with the content you create

• Identify Audiences: Understand who you should target with your content

• Build Personas: Flesh out your targets, so you can create the best content

• Determine Channels: Determine where you will post your content to achieve your goals

• Build A Calendar: Develop your outline for content that you’ll post all year long

• Measure Success: Decide if you have achieved your goals based on analytics

Creating engaging content doesn’t have to require a big budget, but effective implementation does require a concrete strategy and dedicated resources. If your institution has struggled with deploying an effective visual content strategy, this guide is for you.

Download your copy of The Education Marketer’s Guide here.