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How to Turn Your Audience into a Content Engine
PhotoShelter's UGC Guide shows you how to turn the content your community is already creating into your biggest growth driver.
People are tired of content that feels like well-curated, sterile ads. They want real content from real people. Enter the era of user-generated content (UGC).
And the numbers don’t lie. 79% of people say UGC has a high impact on their purchasing decisions, yet only 13% say the same about branded content.
Fans, students, and customers all want authentic moments. This isn’t a trend; it’s the future of how we connect with our audience. That’s why we made this guide.
Here’s what’s inside:
- Why UGC is more effective than traditional content
- How to get your audience involved in content creation
- How to build a system for using UGC that feels authentic
- Real examples and strategies to make UGC work
It’s time to rethink how we engage with our audience. Download your copy to get started.
Ready to transform your team’s creative workflow?
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