We recently caught up with NASCAR to see how PhotoShelter’s newest features are making asset management even faster and easier. Check out the new interview here.
As the Senior Manager of Digital Content for NASCAR Jason Christley acts as an air traffic controller for every NASCAR series – each one with different logistics and opportunities when it comes to photography. But the strategy is always the same: capturing moments that help people fall in love with racing.
Jason and his team are responsible for moving those images quickly, whether they need a photo for social media in real time during a race, or the New York Times is looking for a gallery of throwback images for a story.
In this Inside Look session from The PhotoShelter Summit for Brands, Jason walks through NASCAR’s visual storytelling strategy, and explains his team’s process behind the scenes.
Watch the video to learn:
- How NASCAR moved images quickly out to social media as one of the first sports to return from the sports pause
- How NASCAR makes it easy for reporters, venues, teams and drivers to access imagery quickly and easily
- Why an organized media library is a key part of owning NASCAR’s narrative
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Want to see the rest of this Inside Look power hour, including bonus Q&A with Jason? Check out the full PhotoShelter Summit for Brands.
