One Day At A Time: 14 Steps Toward A Mindful Visual Content Workflow is part of an email series that delivers one recommendation to your inbox every day for 14 days. You can find these steps on this blog, but we see the most impact when people carve a little time every day to improve their visual content workflow using our tips. If you want to feel the full impact of mindful marketing, sign up for the series here and try it out.
Step #2: Take 30 minutes to put your most important digital assets in one place.
You always need easy access to your logos, your best brand images and a handful of B-roll clips. Put them in one place so you can find them quickly next time you need them.
Organizing your digital assets sounds daunting. That’s why you need to start with your most important material. If you take care of your frequently used digital assets first, chances are you’ll see a return on investment right away.
Need help identifying your most important assets? Here are some qualifications:
- High quality
- On brand
- Clear usage rights
- Clear model releases
- Many potential uses
- Frequently requested by stakeholders
- Useful immediately
