PhotoShelter Blog

Expert Advice

Make Marketing Moves: Joe Pulizzi’s Top Tips for Brand Growth and Engagement

Joe Pulizzi is a content marketing legend with over 20 years of experience in the industry. As the founder of Content Marketing Institute, Joe has been teaching brands for more than 14 years about what it takes to craft content that breaks through the noise. Content marketing can be defined by gathering stakeholders together to […]

Content Strategy, Trendsetters

How Discover Puerto Rico Revitalized Tourism Through Visual Storytelling

In September 2017, Hurricane Maria hit Puerto Rico, resulting in devastating damages to the island and neighborhoods in need of support. The population was in search of resources, assistance and guidance – but through it all, this vibrant island held onto hope. Enter Discover Puerto Rico, the island’s destination marketing organization (DMO), founded the following […]

Bringing In-Person Experiences to the Digital World: How the LA Zoo Connects with their Digital Audience

Did you know that the Los Angeles Zoo is one of the only places in the world where humans can get up close and personal with over 270 species of creatures living in diverse ecosystems? To some, marketing such an impressive environment would seemingly be easy, but we learned differently when Kait Hilliard, the LA […]

The Best Social Media Moments from Earth Day 2021

Every year, Earth Day reminds us just how incredibly vast, beautiful and fragile the world around us truly is. With natural disasters on the rise and millions of species of wildlife living among us, conservation continues to be the core mission behind many creatives’ work. Of course our collective appreciation for and actions to preserve […]

Game Day Workflows: Get the Most Out of Your Major League Moments

Last year, as our world turned upside down, sports creatives and other visual storytellers were forced to make major pivots to keep their workflows intact and audiences satisfied. In March of 2021, we hosted 20/21 Vision: The Workflow Summit and had the opportunity to hear from some of the sports world’s most talented creative professionals […]

[WATCH] Tapping Into Your Advocates for Brand Storytelling

Creating and distributing exceptional content can only help a brand build awareness if the masses can discover it. Simply sharing on social or in a newsletter can sometimes seem like shouting into the void. Without brand advocates, essentially brand loyalists with digital influence, how can you expect to reach the right audiences? How do you […]

[WATCH] Behind the Lens with Ron Vesely

Since 1985, Ron Vesely has been photographing some of the biggest moments in sports – including 25 World Series, 11 Super Bowls and even Michael Jordan’s short stint on the mound. SARASOTA, FL – 1994: NBA Hall of Famer and White Sox minor leaguer Michael Jordan works out at the Ed Smith Complex in Sarasota, […]

How to Push the Boundary of Your Virtual Event

Just last month, we hosted our third virtual event, 20/21 Vision: The Workflow Summit by PhotoShelter. We wanted to add an element to this event that we had not done before or seen a lot of in the marketplace, which included adding an interactive, creative element to make the screen sharing experience more dynamic. We […]

How Workflows Are Changing for Creative Professionals

The fast-paced world of digital marketing and content creation is always evolving. In the last year alone, photographers, marketers and creative teams have had to adapt to new challenges and enter unknown territory when it comes to their workflow. In this new, remote world, creative processes have changed and for many, a typical workflow now […]