Premium Product Release: Integrated Accounts

Introducing Integrated Accounts, our new enterprise solution that connects multiple PhotoShelter libraries for a unified content ecosystem.

Key Benefits:

• Unified Content Access: Seamlessly browse and search shared libraries across your organization, streamlining the process of finding and creating visual assets.
• Reduced Duplication: Share entire collections and galleries to expand asset access and extend their life, maintaining brand consistency.
• In-Platform Communication: Add personalized notes when sharing files, collections, or galleries to clarify usage, content, or request feedback.

How to Use Integrated Accounts in PhotoShelter:

Success Stories:

Purdue University: Unified and Always In-Season

Purdue University faced the challenge of managing an extensive library of over 200,000 assets across 10 different PhotoShelter instances. This made it difficult to quickly access and distribute images efficiently, hindering their ability to respond to the dynamic needs of their diverse campus.

The lack of a centralized system led to repeated requests for the same assets, slow distribution of important university event coverage, and challenges in maintaining up-to-date and relevant imagery. Departments often operated in silos, complicating collaboration and increasing the workload for the marketing and communications team.

The solution:

• Centralized Asset Management: Integrated Accounts brought all PhotoShelter instances under one umbrella, simplifying access and management.
• Streamlined Access and Sharing: The platform enabled seamless asset sharing across departments, improving response times for image requests and project deliveries.
• Enhanced Collaborative Environment: With improved in-platform communication, the university fostered a more collaborative atmosphere, allowing for quicker feedback and updates on shared visual content.

See how connecting 10 different libraries created a unified content ecosystem, enabling campus partners to access photo collections and galleries independently.

MLB Photos: Synchronizing Strategy and Enhancing Efficiency

MLB Photos managed a massive archive of images, but its workflow involved a cumbersome seven-step process for uploading, managing, and sharing assets. This complexity slowed its ability to deliver timely content to fans and stakeholders.

The old system was not only slow but also prone to errors and inefficiencies, which could lead to missed opportunities during crucial game-time moments. Stakeholders across the MLB ecosystem needed faster access to images to meet the high demands of live sports broadcasting and social media sharing.

The solution:

• Reduced Workflow Steps: By implementing Integrated Accounts, MLB Photos cut down their process from 7 steps to 4, significantly increasing operational efficiency.
• Immediate Access for Stakeholders: Over 600 stakeholders, including team photographers and external partners, gained instant access to needed assets, enhancing MLB’s ability to engage with fans in real time.
• Integration with External Partners: Integrated Accounts facilitated direct feeds to partners like Getty Images and Greenfly, streamlining the distribution and maximizing the impact of MLB’s visual content.

Discover how Integrated Accounts helped MLB Photos increase team efficiency and synchronize strategies.

For further details on enabling Integrated Accounts, visit our Support Page for a technical overview.