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Social Media in Higher Education: Adapting Workflows in 2021

We love celebrating the “Social Pro” – the strategists, creators and storytellers who pour their hearts into connecting with your brand’s f...

We love celebrating the “Social Pro” – the strategists, creators and storytellers who pour their hearts into connecting with your brand’s fans and followers around the clock.

Now, we’re bringing together three social media experts in the world of higher education for a roundtable conversation during 20/21 Vision: The Workflow Summit by PhotoShelter on March 25.

You may be wondering – In the last year, how have university social media teams adjusted their content calendars and workflows to keep students engaged?

Join us to hear from the pros behind some of your favorite accounts:
• Lakeyia Brown, Social Media Specialist for University of South Carolina
• Morgan Campbell, Social Media & Digital Marketing Specialist for Indiana University Bloomington
• Stanton Adams, Creative Director for The Citadel

Lakeyia Brown, University of South Carolina social media specialist was a military brat, born in Germany and raised in Japan. After high school graduation she ended up finding a home at UofSC. Her junior year she became a social media intern for the Athletics department and soon found a passion for social media.

After graduation from UofSC, she became the university’s social media specialist. The mission of the university is to educate the state’s citizens through teaching, research, creative activity and community engagement. Her mission is storytelling.

Morgan Campbell is a social media & digital marketing specialist at Indiana University Bloomington. She graduated from IUPUI in 2018 and started her journey at IU Bloomington six months later. Since then, she has created thousands of graphics, videos, memes and posts for the official IU social media accounts.

IU has nine campuses and more than 90,000 students, making her job a crucial communication tool to reach their audience. In the past year, her team’s goal was to keep the Hoosier pride alive by making sure students stayed engaged online.

Stanton Adams is the creative director at The Citadel, the Military College of South Carolina, who oversees The Citadel brand. Additionally, he is responsible for executing the college’s social media strategy, which has positioned The Citadel in the top 20 Division I colleges and universities for social media engagement over the last three years.

These three run some of the most beloved and engaging social media accounts in higher education, and you will not want to miss this candid conversation.

Save your spot for 20/21 Vision: The Workflow Summit today – see you March 25!

Ready to transform your team’s creative workflow?