Socialie: Maximizing Your Digital Ecosystem

Content is king, but there’s only so much you can post on your brand’s social media without overcrowding your feed and exhausting followers.

How do brands increase engagement after they’ve maxed out all their own channels? By leveraging the influence of their brand ecosystem. 

Every company has a network of stakeholders that surround their brand, whether it’s corporate partners, influencers, talent, athletes, endorsees, broadcasters, or employees. Expanding a brand’s presence on social media with these stakeholders in mind means activating across a diverse ecosystem, and ultimately driving traffic back to your business.

According to content distribution platform Socialie, when brands engage with their influencers, they see on average a 10x increase in reach and a 60% increase in content.

The benefits of leveraging your brand ecosystem

Here’s how leveraging your brand ecosystem can help you grow your brand:

• Drive More Revenue: When channels associated with your brand share your posts, 10X more eyeballs see your great content. Greater visibility drives event attendance, ticket sales, merchandise sales, and more.
• Provide Value to Sponsors/Partners: Sponsors now expect digital activation and deliverables as part of agreements. When your sponsors can see proof of their brand being used, you increase the likelihood of garnering more sponsorships and raising more money from that channel.
• Increase Reach, Visibility, and Engagement: People follow people, not brands. Distributing existing content to channels associated with your brand who have a significant following exposes your content to a wider audience with larger social networks who can amplify your message and help you attract new followers, which increases brand awareness and drives more engagement. 
• Better ROI on Content Marketing Efforts: Brands can only post so much on their own channels. Promoting content and telling their own stories alongside your brand channels empowers your ecosystem with every social media post. 
• Improved Efficiency & Scalability: Leveraging your network’s existing audience’s, tapping into their network, activating fans and stakeholders allows you to work smarter not harder. You’re also able to get more content in front of the right audience at the right time.

How successful brands grow audience reach

NFL

The NFL’s content creation is a massive operation, with the team handling content for 250 regular season games, playoffs, and a significant portion of the preseason. The sheer volume of images and the speed at which they need to be processed and distributed puts enormous pressure on the team. The photography team must also deliver timely, relevant content to satisfy the content needs of various NFL departments—from PR and marketing to digital platforms. Managing the continuous demands requires a tailored approach to content creation and distribution.

Leveraging players to deliver more content to fans faster

Connected cameras send images directly to editors who live-edit during games. Photos then flow into PhotoShelter, tagged with metadata for seamless organization. Content automatically routes to Socialie where the NFL social team curates and distributes assets to players for instant social posting. Socialie has revolutionized how the NFL communicates with its players, offering a personalized content delivery system that caters to the preferences of each player. Ben told us, “We service 1,500+ NFL players with Socialie. As soon as a new player onboards with the NFL, we get them on Socialie so we can share content with them throughout their time with us.”

Louisiana State University

“PhotoShelter is at the heart of our workflow for both event coverage and historical [archive] access for all of our departments and teams. Since 2015, over 1,000,000 images have been tagged and uploaded for all our users to access. Socialie by PhotoShelter means our photos flow automatically to our athletes within minutes [of capture].” 

Empower stakeholders with content to expand your reach 

“Socialie pulls photos directly from PhotoShelter, matches names in our metadata, and immediately sends them to any matches in our database. Within minutes of upload, our athletes, staff, and coaches are notified of any images matched to them and can immediately post to social media or share however they’d like.”

Reach audiences beyond your own channels with Socialie

Whether you’re looking to engage athletes, amplify sponsorships, or empower television talent, Socialie equips you with the tools to make every piece of content count. Embrace the power of an optimized digital ecosystem with Socialie and watch as your reach and impact grow exponentially.

Deep dive on how to maximize your digital ecosystem with the Social Content Amplification Buyer’s Guide, or if you’re ready to transform your content distribution strategy, book a demo today.