The Content Playbook for Teams and Leagues

Teams are competing for wins and attention. From football to baseball, soccer to basketball, franchises across the U.S. are evolving into content machines. By investing in digital storytelling, they’re building brands, deepening fan loyalty, and unlocking new revenue streams.

• MLB sponsorship revenue was up 20% ($1.9B)
• NBA reached 51 official partners
• MLS team sponsorship revenue hit a record $587M, up 15%

This year, fans expect more than game highlights. They want behind-the-scenes moments, real-time updates, and ways to connect with their favorite teams 24/7.

If teams and brands want to remain relevant, they must create content that engages fans, sells tickets, and attracts sponsors. 

The playbook is clear:

• Move in real time. Content delayed is content ignored. Maximize distribution to own the moment.
• Strengthen partnerships. Sponsors want reach and results. The right tools help share content faster and prove value.
• Tell real stories. Fans crave authenticity. Behind-the-scenes and unfiltered stories create lasting loyalty.
• Drive opportunities. Great content doesn’t just engage—it sells. When every asset drives revenue, content becomes strategy.

Start here: Download your copy of  the Content Playbook.