The Future of Content is Real-Time

The battle for consumer attention has never been more intense. Today, brands aren’t just competing with each other—they’re up against influencers, personal connections, news, entertainment, and more. The race isn’t just to stay relevant; it’s to lead.

Consider this:

• 85% of marketers say the demand for speed in content creation has skyrocketed.
• 51% of CMOs worry they can’t keep up with the pace of social media growth.

• 47% of CMOs and their teams struggle to stand out in an increasingly crowded market.

So, how do you meet the relentless pressure to deliver content as quickly as your audience demands?

Welcome to the era of real-time content. This isn’t just about speed; it’s about seizing the moment—captivating your audience when it matters most. Whether it’s breaking news, a live event, or an unforgettable experience, sharing content as it happens places your brand at the heart of the conversation. It builds authenticity, trust, and a genuine connection with your audience.

“News is now… It is certainly not news 24 hours later.”

Sydnye White, VP of Content and Storytelling, Special Olympics

In this guide, we’ll delve into strategies and tools that empower you to share content with precision and impact. From cutting-edge platforms to streamlined workflows, you’ll discover how to ensure your message resonates exactly when it counts.

Download your copy of The Marketer’s Guide to a Real-Time Workflow here.