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The Importance of Visual Storytelling for Healthcare Marketers
PhotoShelter CEO Andrew Fingerman discusses the evolving trends in visual storytelling and healthcare marketing.
Younger generations now look to social media for information, influencing healthcare marketing. To attract these digital-savvy patients, practices need a credible social media presence and a mobile-friendly, visually appealing website.
Using Stock Photography vs. Authentic Content
Healthcare marketers frequently turn to stock imagery for cost savings and HIPAA compliance, ensuring patient privacy while accessing high-quality, diverse visuals. However, overusing stock images can limit brand uniqueness. A mix of stock and authentic content fosters a distinct, engaging brand presence that balances privacy and resource needs.
Authentic visual storytelling is ideal, offering genuine insights into brand experiences and fostering loyalty.
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