Share
The State of Social Media Marketing: The 2026 Outlook
Where is social media marketing headed in 2026? Discover insights from nearly 400 marketers on the future of social media strategy.
The data is clear: Social media is where teams spend their time, their money, and their effort because that’s where the results come from.
Ninety-five percent of marketers in our survey said social is important, and nearly two-thirds called it the primary way they deliver outcomes for their organization. Budgets, staff hours, and creative energy all reflect that reality.
But marketers are struggling to keep up. What worked last year, or even last month, may be totally different today. Teams are already stretched thin, and platforms keep changing the rules.
We surveyed nearly 400 marketers across industries to understand how they’re navigating this environment: The challenges they’re facing, the strategies that are paying off, and the tools they believe will shape what comes next.
Ready to transform your team’s creative workflow?
You May Also Like
-
DAM 101
DAM Horror Stories
Every day, brands are haunted by lost files and bottlenecks. See how PhotoShelter helps put these content nightmares to rest.
-
PhotoShelter News
Temple College Chooses PhotoShelter to Organize 100 Years of History
Temple College chose PhotoShelter to bring a century of visual assets into one central library, making their history easy to find and share.
-
Brand Growth, PhotoShelter News, Trendsetters
1 Million and Counting: Celebrating Brands with Massive Media Libraries
The PhotoShelter Millions Club celebrates brands with over one million files stored in their media libraries.
