UC Berkeley School of Law Boosts Collaboration via Education Marketing

Founded in the late 1800s, UC Berkeley School of Law has maintained a long-standing commitment to excellence as a leading institution for legal education. 

With over 1000 students currently enrolled and the goal to attract more applications every year, managing their massive historical archive and delivering educational and engaging content to their audience is key to their success.

Before joining PhotoShelter, Laurie Frasier, UC Berkeley School of Law Creative Director, and her team, were using a combination of Box and Google Drive to store their files. 

Laurie told us, “Over time, it became too unwieldy and complicated to find assets or photos easily. It wasn’t easy to manage access to the files either.”

Now, with PhotoShelter, Laurie’s creative team will be able to easily organize and manage access to their files. Plus, collaborating across campus will be a seamless process.

“We first learned about PhotoShelter through other teams on campus who were using it. We were impressed with the smart search functionality and good recommendations. With many of the larger schools and entities using PhotoShelter, we easily jumped on board.”

Laurie Frasier, Creative Director

“We’re thrilled to support the team at UC Berkeley School of Law as they transform the way they manage their media,” said PhotoShelter CEO Andrew Fingerman. “PhotoShelter continues to make our way across various schools and departments at UC Berkeley. Adding the Law School to this group is a fantastic next step toward centralizing the entire school’s visual assets.”

Founded in 2005, PhotoShelter is an industry-leading digital asset management solution that helps you organize, manage, distribute, instantly share, and collaborate with your team on digital content. With 5+ billion assets securely managed and nearly 100 million annual downloads, PhotoShelter is the fastest, easiest, and most intuitive way to manage and automate your end-to-end content workflow to drive your brand engagement, get better ROI from content and improve efficiency across your team. That’s why thousands of organizations and enterprises globally like Delta Air Lines, FreshDirect, IMG Golf, Wendy’s, and more trust PhotoShelter with their success.

Now, with the 2023 acquisition of Socialie, PhotoShelter is able to help brands activate the social channels of all their stakeholders via automated content distribution and better understand how social content is performing across partner channels, to exponentially expand their reach and drive more engagement.

Cover photo by Brittany Hosea-Small