UVA Athletics Selects PhotoShelter for Digital Content Management

The University of Virginia Athletics (UVA) has chosen PhotoShelter as their digital asset management platform, with Socialie by PhotoShelter, which allows them to distribute content instantly to students, staff, and stakeholders.

With inaugural seasons dating back to the 1800s, the University of Virginia Athletics is a long-standing college athletics program with a rich history. Their marketing and creative team stands behind the scenes, dedicated to delivering top-notch content to their athletes, coaches, staff, and fans. That’s where PhotoShelter comes in.

Before using PhotoShelter, UVA’s digital archive wasn’t being maintained and was hard to search. “We often couldn’t find images and had to scroll through hundreds of photos with no way to narrow the search,” said Jamie Holt, Director of Athletics Photography. “We also used multiple platforms, making it difficult to track assets.”

“PhotoShelter and Socialie can replace the 4+ different platforms we were using to maintain media.”

Jamie Holt, Director of Athletics Photography

Using disjointed and disconnected tools like Box, INFLCR, Microsoft Teams, and more, they needed a streamlined solution for content management and distribution.

PhotoShelter was already on Jamie’s mind as her team faced these challenges.

“I used PhotoShelter at two of my previous employers at the professional and collegiate level, so I was quite familiar with the platform when I arrived at UVA,” said Jamie. “Socialie is a new product to me as I used a different content distribution platform previously, but I’m very excited to have both digital asset management and content distribution under the same brand umbrella.”

“PhotoShelter is a great resource and I’m excited to see how powerful it is when combined with Socialie.”

Jamie Holt, Director of Athletics Photography

“Powering up the UVA creative team with both PhotoShelter and Socialie solutions is very exciting for us,” said PhotoShelter CEO Andrew Fingerman. “We are thrilled to partner with this iconic institution. It will be amazing to watch our tools transform the way they manage their impressive media archive and distribute their visual content.”

Founded in 2005, PhotoShelter is an industry-leading digital asset management solution that helps you organize, manage, distribute, instantly share, and collaborate with your team on digital content. With 5+ billion assets securely managed and nearly 100 million annual downloads, PhotoShelter is the fastest, easiest, and most intuitive way to manage and automate your end-to-end content workflow to drive your brand engagement, get better ROI from content and improve efficiency across your team. That’s why thousands of organizations and enterprises globally like Delta Air Lines, FreshDirect, IMG Golf, Wendy’s, and more trust PhotoShelter with their success.

Now, with the 2023 acquisition of Socialie, PhotoShelter is able to help brands activate the social channels of all their stakeholders via automated content distribution and better understand how social content is performing across partner channels, to exponentially expand their reach and drive more engagement.