University of West Alabama Modernizes Brand Management with PhotoShelter

Established in 1835, the University of West Alabama (UWA) offers a wide range of programs on a 600-acre campus that serves both on-campus and distance learners. UWA fosters a close-knit community, supporting students with growth opportunities, events, amenities, and curated content.

Betsy Compton, Interim Executive Director of UWA’s Office of Communications & Marketing, told us, “We strive to portray our people, places, and traditions authentically, so providing our organic stock imagery in an efficient and manageable platform is a key part of our efforts to equip our teams with what they need to help represent and elevate the brand. The ultimate goal, then, is that prospective students and others see the best that UWA has to offer them.”

Before signing on with PhotoShelter, the UWA team faced operational brand management challenges.

With no shared system in place, the UWA team spent a lot of time managing content requests manually. The constant back-and-forth caused delays, slowed down projects, and made it tough to work efficiently.

Then, UWA found PhotoShelter.

Searching for a Scalable, Streamlined Solution

“From a brand management perspective, PhotoShelter appealed to us as a means of supporting our University’s brand growth and operations on multiple levels.”

Betsy Compton, Interim Executive Director at the Office of Communications & Marketing, The University of West Alabama

What drew Betsy and the team to PhotoShelter was the simplicity: single sign-on, a clear way to organize and view assets, room to scale, and the peace of mind that comes with real support.

Now, UWA’s Communications and Marketing team can cut down on confusion, avoid quality slip-ups, and keep everything running smoother. It’s a better way to collaborate, stay organized, and share the UWA story with the people who need to see it.

“It’s often seen as a challenge to organize a deep archive from a historic institution,” said PhotoShelter CEO Andrew Fingerman. “We accept the challenge and we’re thrilled to support the University of West Alabama as they modernize their brand with PhotoShelter by their side.”

Founded in 2005, PhotoShelter is a leading DAM platform for marketers and creatives. Our AI-driven solution simplifies content collection, organization, and distribution. Trusted by global brands like the NFL, Wendy’s, MLB, Purdue University, and Delta Air Lines, we securely manage over 5 billion assets and support nearly 100 million annual downloads.