Why Visuals Matter in Healthcare Marketing

Healthcare marketers face increasing challenges to attract and retain patients today. The expansion of outpatient services, entry of new market players, and mergers and acquisitions make standing out even harder.

With more options than ever before, current and potential patients are demanding a better provider experience. What’s the number one trend driving consumer healthcare decisions? Online visual content.

The Power of Visual Content in Healthcare

85% of marketers and creatives say that content demand has increased over the past year. Here’s why healthcare companies and medical practices are leaning in:

• Digital content compels consumer choices in healthcare: 63% of consumers would choose one healthcare provider over another because of a stronger online presence, including compelling, high-quality visual content.
• Patients now prefer online resources to referrals: Patients rely nearly 2x more on online resources and social media testimonials than referrals.

• Authentic visual content matters: Research has shown that the use of patient journey narrative has tremendous benefits for people with health conditions: improving their mental health and well‐being and  quality of care.

How to Transform Your Healthcare Brand with Visual Content

Visual content has the power to transform your healthcare brand. Here’s how:

• Patient Engagement Increase: The use of images and infographics seems to improve understanding, attention and recall of information, improving patient satisfaction.
• Social Media Influence: Posts with images produce 650% higher engagement than text-only posts on social media.
• Information Retention: Utilizing visuals has also demonstrated improved retention of important healthcare information, leading to better health outcomes and a positive doctor-patient relationship.
• Search and Visibility: Articles with images get 94% more views compared to those without, illustrating the importance of visuals in search engine optimization.

• Younger Generations & Visual Content: 86% of Gen Xers, Millennials, and older members of Gen Z prefer to learn through visual elements rather than plain text-based content.

How DAM Supports Your Healthcare Content Strategy

1. Find Content Faster and Easier

According to Gartner, 47% of digital workers struggle to find what they need to perform their jobs. Digital asset management (DAM) platforms put all of the content your team uses in one place, so it’s easier to access.

2. Collaborate Better with Your Team

Healthcare marketing often requires input from various departments, including legal, medical, marketing, and creative teams. DAM systems foster a collaborative environment by centralizing digital assets in a single, accessible repository.

3. Protect Sensitive Patient Data

A data breach in the US healthcare industry costs 84% more on average globally than any other industry; $7.13m on average. DAM systems provide robust security features that ensure digital assets are stored, shared, and managed in compliance with healthcare regulations.

PhotoShelter is Trusted By Leading Healthcare Brands

Transform your healthcare brand with the power of visual content. With PhotoShelter’s digital asset management platform, you’ll streamline content access, enhance collaboration across teams, and protect sensitive data—all while engaging patients more effectively through compelling visuals.

PhotoShelter is an industry-leading digital asset management solution that helps you organize, manage, distribute, instantly share, and collaborate with your team on digital content. Healthcare organizations like University of Maryland Medical Systems, Baptist Health, Penn Medicine, and more trust PhotoShelter
with their success.

Ready to revolutionize your content strategy? Schedule a demo today and discover how a powerful tool like PhotoShelter can support your healthcare marketing initiatives.