The Platform that Powers the Best in Sports
Collect, create, organize, and distribute your content in real-time, anywhere
- Capture every fan highlight with UGC management
- Distribute game content in real-time to social media, athletes, and sponsors
- Auto-tag athletes, sponsors, and more with AI
- Set permissions at every level for sponsors, press, and partners

Top teams and leagues use PhotoShelter





















#1 DAM in sports
The best teams in the world’s biggest leagues use PhotoShelter
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~2,000
Global brands
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70%
Top 50 teams
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6.7 Billion
Assets securely stored
Grow your brand with the game-changing DAM
All the tools and features you need for a winning content strategy
Collect fan content your audience will love
UGC Management transforms how you collect and organize authentic content from your fans.

Publish game-day content instantly
Upload photos, tag players and sponsors with AI tools like PlayerID and LogoID, and share instantly.

Find your content faster and easier with AI
PhotoShelter’s metadata-less AI search helps find images buried in your library you’d never think to tag.

Take your teamwork to the next level
Share content effortlessly with your team at every level of your organization, sponsors, press, and more.

Achieve your content goals with data
Know your content wins and losses by tracking key metrics and get alerts any time your content is posted.

Instantly share content with athletes
Accelerate your post-game workflow and expand your reach by 10x, delivering content to athletes and stakeholders in record time.

Your security is our top priority
Ensure only authorized access to files with customizable permissions with data stored in secure facilities.


Lens to Live in 60 Seconds with Real-Time Workflow
Don’t miss the moment. Meet your audience’s demand for content with lightning-fast uploads directly from your camera to PhotoShelter and then social media from PhotoShelter.
The Content Playbook
Discover how sports teams and leagues leverage content to drive revenue, plus find out how to:
- Move in real time. Deliver content instantly and stay ahead of the game.
- Strengthen partnerships. Use the right tools to prove value for sponsors & partners.
- Tell real stories. Create lasting loyalty with fans through authentic content.
