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The Platform that Powers the Best in Sports

Collect, create, organize, and distribute your content in real-time, anywhere

  • Capture every fan highlight with UGC management
  • Distribute game content in real-time to social media, athletes, and sponsors
  • Auto-tag athletes, sponsors, and more with AI
  • Set permissions at every level for sponsors, press, and partners
Visual of a sports DAM highlighting the AI Search feature with RosterID, PlayerID, and ObjectID, all AI generated metadata.

Top teams and leagues use PhotoShelter

#1 DAM in sports

The best teams in the world’s biggest leagues use PhotoShelter

  • ~2,000

    Global brands

  • 70%

    Top 50 teams

  • 6.7 Billion

    Assets securely stored

See how teams are growing with PhotoShelter

  • The Jets engage fans thumb-stopping photography leveraging PhotoShelter’s real-time workflow

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    “You lose the power of the moment if you’re posting it a day later…our Instagram growth rate has gone up 380% this year over the last month vs. last year at the same time.”

    Director of Digital/Social Media, New York Jets

  • PhotoShelter and Socialie help the Chiefs share assets with players and fans in real time for maximum reach

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    “We use Socialie connected to PhotoShelter a lot, especially on game day…to share images directly to the players.”

    Team Photographer, Kansas City Chiefs

  • NASCAR’s editorial team jumpstarts searchability and productivity with PhotoShelter

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    “PhotoShelter is perfect for what we do. It’s your perfect one-stop shop to house all of your media. I honestly can’t think of anything that we wish it did that it doesn’t do now.”

    Manager of Editorial, NASCAR

  • Burnley uses PhotoShelter AI to share content faster to its 3M+ fans and maximize ROI

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    “The use of images now is extensive, from YouTube thumbnails to social media posts. PhotoShelter helps make sure everyone within the team is using the best available images we’ve got and that they’re easy to find and source — ensuring that our content is the best it can possibly be.”

    Media and Marketing Director, Burnley FC

  • The MLB protects and shares its 2M+ assets spanning 150+ years of history

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    “One of the best things we’ve done is to have our digital content uploaded to our PhotoShelter site. It’s been invaluable to have that content at our fingertips. The Integrated Accounts feature has played an essential role. It’s allowed us to continue to evolve and enhance our photographers’ ability to execute tasks without that additional workload.”

    Senior Director, MLB Photos

  • How University of Miami Athletics has instant access to 500K+ Images

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    “Having reliable, solid photography helps engage fans and hopefully gets them interested in attending events. Having photographers is the first step, but being able to access those photos in a quick and convenient fashion is a big benefit. The searchability and the user-friendliness of PhotoShelter is far better than anything we had in the past.”

    Associate Athletic Director for Marketing and Digital Strategy, University of Miami

  • NFL gets content from field to fans with PhotoShelter & Socialie

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    “What really excites me is how we get content from the field to the fans. We’re all in the business of speed, everyone wants something as soon as it’s shown on TV. By the time the players are back in the locker room they have a text on their phones through Socialie with their own content.”

    Director of Photography, NFL

  • PhotoShelter helps FC Cincinnati engage fans with real-time content

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    “I have a lot of our internal stakeholders come to me on a daily basis… it’s really just a mutual relationship of they trust me, I trust them. And PhotoShelter makes it super easy for everyone to work together.”

    Coordinator of Digital Asset Management, FC Cincinnati

PhotoShelter: The Super Bowl’s MVP for 10+ years

Powering the Super Bowl since 2014, connecting the league to 700M+ fans worldwide

  • NFL logo

    On social media,
    the NFL achieved

    40M

    impressions from
    13 Super Bowl photos

  • Buffalo Bills logo

    PhotoShelter saves
    the Buffalo Bills

    $120k

    per year in labor
    searching for assets alone

  • New York Jets logo

    The New York Jets’
    Instagram grew by

    380%

    using PhotoShelter
    as their DAM

Grow your brand with the game-changing DAM

All the tools and features you need for a winning content strategy

Collect fan content your audience will love

UGC Management transforms how you collect and organize authentic content from your fans.

image representing branded portals in UGC management product from photoshelter

Publish game-day content instantly

Upload photos, tag players and sponsors with AI tools like PlayerID and LogoID, and share instantly.

Image of an athlete photo overlaid with a social media post, showing how DAM systems help sports organizations efficiently distribute content

Find your content faster and easier with AI

PhotoShelter’s metadata-less AI search helps find images buried in your library you’d never think to tag.

Graphic depicting AI Visual Search in PhotoShelter, retrieving 4 images of snow sports from a gallery using AI-generated metadata.

Take your teamwork to the next level

Share content effortlessly with your team at every level of your organization, sponsors, press, and more.

Impact of a NASCAR driver overlapped by digital asset organization structure and 2 marketers' comments collaborating in the DAM.

Achieve your content goals with data

Know your content wins and losses by tracking key metrics and get alerts any time your content is posted.

Chart displaying content analytics, featuring metrics such as views, engagement, and trends over time.

Instantly share content with athletes

Accelerate your post-game workflow and expand your reach by 10x, delivering content to athletes and stakeholders in record time.

Screenshot of the Socialie system streamlining real-time content distribution for sports marketers.

Your security is our top priority

Ensure only authorized access to files with customizable permissions with data stored in secure facilities.

Buffalo Bills plater #7 catching the football.

Lens to Live in 60 Seconds with Real-Time Workflow

Don’t miss the moment. Meet your audience’s demand for content with lightning-fast uploads directly from your camera to PhotoShelter and then social media from PhotoShelter.

Winning content strategies for pro sports marketers

Boost engagement, elevate brand awareness, and foster a strong sense of community around your team. Download this guide to learn:

  • When and where to use each type of content for maximum impact
  • How leading professional sports teams deliver content faster and easier
  • The blueprint for your own content strategy
Representative image of sports marketers guide to digital asset management

Level up your content game with PhotoShelter