What are Content Credentials?

Content credentials are like digital fingerprints attached to images, videos, and other online media. They provide information about the content's origin, edit history, and creator. Think of them as a behind-the-scenes look at a piece of content, verifying its journey and assuring viewers it's authentic. In a world where misinformation and deepfakes are on the rise, content credentials help establish trust in the digital content we see.

How to Use Content Credentials

Understand the Technology: Content credentials rely on embedding metadata into digital files. This metadata includes details about the content's creation (camera type, location, date/time), edits (software used, changes made), and distribution history. Understanding how metadata works is key to effectively using content credentials to protect your creations and ensure proper attribution across platforms. Utilize Supported Software: Tools like PhotoShelter, Adobe Photoshop, Lightroom, and Behance integrate content credentials features. This allows you to easily attach this crucial information to your work and view the content credentials of work created by others. Stay updated on which platforms and software support content credentials to maximize their reach and verify the authenticity of content you encounter online. Stay Updated on the C2PA: The Coalition for Content Provenance and Authenticity (C2PA) is leading the development of industry standards for content credentials. Following their work ensures you're using the most up-to-date and widely supported technologies to protect your digital content. The C2PA offers resources and best practices for implementing content credentials, making it a valuable resource for content creators and businesses.

Put Your Broadcast to Work While It’s Still Live

Clip highlights during the event instead of waiting for the final file
Share video with fans, athletes, partners, press, and teams while people still care
Save the full broadcast in PhotoShelter so it’s tagged, searchable, and ready to reuse

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Live Events Create Content Your Team Shouldn’t Wait For

80%

of viewers favor live video over written content
64%

of consumers expect brands to respond in real time
2x

conversions from interactive content vs passive content

Benefits of Live Stream Video Workflow

Move Faster During Live Events

Your team doesn’t have to wait for the final broadcast file before sharing the clips everyone wants.

Get More From Every Broadcast

The full video becomes a searchable asset your team can use for recaps, press requests, and future content.

Keep Live Video In Your DAM

The full broadcast, clips, metadata, portals, permissions, and distribution workflow in one place.

Live stream production setup

Schedule the stream, choose where the recording saves, and give your production team the connection details.

A user interface for creating a live stream with fields for name, schedule, location, stream type, and resolution.

Live clipping

Pull key moments during the event so your team can post or share them while the audience is most interested.

A list of three BTS video clips with thumbnails and durations displayed under the heading

Social distribution

Send clips to athletes, creators, partners, team accounts, or other people who can help the moment travel farther.

Two smartphones display a notification from a social media app indicating that a user has received six clips and three photos to post, with the second screen showing the media gallery.

Portal sharing

Share clips through PhotoShelter portals so press, partners, and internal teams can get what they need without asking for files.

A football player in action is shown alongside a portal settings menu offering options for public access or invitation-only sharing.

Searchable video library

Save the full broadcast in PhotoShelter when the event ends, so it’s ready for search, reuse, archive, and future edits.

A basketball player in mid-air holding a ball, with video player controls and a timestamp overlay.

AI tagging and transcription

Make moments in completed videos easier to search with AI tagging, AI Visual Search, PeopleID, and transcription when the broadcast ends.

A video interface displays automated metadata and AI-generated captions for a meeting between two individuals at a desk.

See PhotoShelter for Brands in Action

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Take a quick, interactive tour of PhotoShelter to see how it can transform your content workflow.

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If you’re an individual photographer, please visit the PhotoShelter for Photographers page.