Powering the AMSOIL Digital Media Engine with PhotoShelter

Keeping the Creative Assets Flowing

AMSOIL, renowned for its top-notch synthetic motor oils and lubricants, knows that eye-catching visuals are crucial for showcasing its products and connecting with customers. But managing a growing library of images and marketing materials was becoming a real challenge. That’s where PhotoShelter stepped in, providing a powerful solution to streamline their asset management.

The Challenge: Friction in Their Digital Asset Management Workflow

Jeff Spry, the Senior Graphic Design Manager at AMSOIL, and his team were in charge of a massive collection of photos and videos. It was like finding a specific tool in an overflowing toolbox – frustrating and time-consuming. Their old system was outdated, making it hard to find what they needed, share files quickly, and keep track of who had access to what.

• Files were scattered everywhere. AMSOIL stored assets in a standard Windows folder tree, which lacked the necessary searching or tagging tools they needed. Locating the right visuals when needed was challenging and slowed collaboration.
• Asset requests were manual and time-consuming. The absence of a self-serve asset library meant that every request had to be handled manually. Team members often had to wait for someone to dig through the mess and find what they needed, slowing down projects and causing frustration.
• Access control and organization were limited. Without proper access controls and organizational tools, managing who had access to which assets was impossible. It also raised concerns about unauthorized use and potentially losing valuable files. The team’s inability to categorize and update assets effectively led to confusion and outdated content.

“We used to get asked for assets manually. Then we’d search all of our files that we had in folders, look for something and forget that we had it in a different folder. So we would get new photos made and then realize, ‘Oh, it was here. We just didn’t know where it was.’”

Jeff Spry, Senior Graphic Design Manager, AMSOIL

The Solution: Putting AMSOIL in the Driver’s Seat

PhotoShelter didn’t just tidy up the messy AMSOIL asset library; it transformed it into a well-oiled machine, driving efficiency and collaboration across the organization. Now, the entire team at AMSOIL has easy access to a constantly updated library of visuals, from the latest product shots to essential brand guidelines.

• One central hub for everything. Jeff’s team now has a single location for all their visual assets, from product shots to marketing materials. PhotoShelter provides a clear and organized structure, making it easy to find what they need when they need it. See AMSOIL’s PhotoShelter library below.

• Asset requests are now self-serve, eliminating bottlenecks. Team members and partners can easily find and download the files they need directly from PhotoShelter, without waiting for someone else to provide them.
• Access to assets is controlled and secure. PhotoShelter’s advanced permission controls allow AMSOIL to precisely manage who can see and download specific files. This ensures that sensitive information remains protected and prevents unauthorized use of their valuable assets.

“[PhotoShelter] is pretty intuitive. It’s not difficult to understand. You can categorize all your photos however you want, and it’s  very deep, too. There are many different levels of what you can do with your assets… It’s a great tool for organizing everything.”

Jeff Spry, Senior Graphic Design Manager, AMSOIL

A Winning Formula for Visual Storytelling

PhotoShelter hasn’t just cleaned up asset management for AMSOIL; it’s supercharged it.  By transforming a chaotic system into a streamlined, user-friendly platform, PhotoShelter has empowered the AMSOIL team to focus on what truly matters – creating high-performance products and delivering exceptional customer experiences. Like their lubricants keep engines running smoothly, PhotoShelter keeps the AMSOIL creative engine firing on all cylinders.

“We use [PhotoShelter] all the time. I use it on a daily basis to organize product photos and get everything into our system… It’s a great tool for organizing all your company assets. I know there’s a lot of different DAM systems out there. And this one is great. I don’t have any problems with it.”

Jeff Spry, Senior Graphic Design Manager, AMSOIL