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Why the Miami Dolphins Focus on Moments of Emotion

The creative team at the Miami Dolphins knows that telling the story of the game is about more than just coverage. It’s about connecting emotiona...

The creative team at the Miami Dolphins knows that telling the story of the game is about more than just coverage. It’s about connecting emotionally with fans through the quiet moments in between the action.

Through a special combination of unique access, new angles and crops, and taking the time to notice and capture the pedestrian moments in an artful way, this team creates visual content Dolphins fans can’t get anywhere else.

Watch the team’s talk from The PhotoShelter Summit for Brands to learn how the Dolphins are innovating with photography and social media. You’ll meet:

  • Surf Melendez, Former Managing Director, Content & Creative, Miami Dolphins; Creative Director, Tennessee Titans
  • Stuart Drew, Senior Manager, Social Media, Miami Dolphins
  • Hiro Ueno, Digital Asset Manager, Miami Dolphins

Plus, you’ll get a behind the scenes look at how the team moves these stunning images from the sidelines to social media in real time so they can engage fans instantly.

Can’t get enough Dolphins photo strategy? Check out our Inside Look webinar with Hiro and Dolphins team photographer Peter McMahon. You’ll find out how this team organizes their imagery, runs a lightning-fast workflow, and empowers people across the organization to download 10,000 visual assets a month.

Up Next: Watch the rest of the conversations and the Dolphins Q&A from The PhotoShelter Summit for Brands on-demand

Ready to transform your team’s creative workflow?