10 Steps for Choosing Digital Asset Management Software

Choosing the right digital asset management tools can be a daunting task. To help you get started, we’ve put together a simple, step-by-step game plan:

1. Determine what level solution you need. Just getting started? – basic for you. Need a bit more power? Grab a mid-grade software. Are you part of a large enterprise with complex needs? You’ll need an enterprise solution.
2. Make a list of must-haves for your DAM software. Creating a list of necessary capabilities, customizations, and features can narrow your search. Helpful tip: analyze primary users and functional requirements per department.
3. Begin researching DAM solutions. Pay close attention to costs, features, customer support offerings, the onboarding process, flexibility, and integrations.
4. Align with your organization. Understand who will use the DAM system. Engage key stakeholders early on, including marketers, agencies, sales teams, and others. You will also want to get support from an executive or other organizational champion, such as a CMO, CRO, or COO.
5. Create a short-list of DAM solutions that meet your martech stack needs. Find 2 or 3 solutions that match your organization’s unique needs, both in terms of functionality and budget.
6. Evaluate demos. Have the DAM’s sales team walk you through the platform. Some vendors offer short trials, while others provide additional assets to give potential buyers a better feel for the platform.
7. Compare prices, features, and capabilities. Still not sure which to choose? Then evaluate the pros and cons of the DAM systems under consideration.
8. Chat with folks that use a DAM! If you know anyone in your network who has a DAM, ask them about their experience. If not, leverage online forums like Reddit to get honest answers about providers.
9. Choose the right solution! Once you’re confident that you have found a DAM system that meets your organization’s unique needs, congratulations! You’re ready to sign the paperwork.
10. Begin the onboarding process, and witness the positive brand results.

More teams are turning to technology like digital asset management systems for a better way to manage content, turnaround campaigns faster, and ultimately drive brand growth.

Download the DAM Buyer’s Guide to learn how to choose the right DAM for your team.