ASA Entertainment is now using PhotoShelter as their digital asset management solution, empowering their team to streamline their creative workflows, collaborate in real time, and stay organized for their international clientele.
Since its formation in 1994, ASA’s mission has been centered around genuinely positive action sports and festival event experiences for youth outreach and community excitement. ASA is also dedicated to uplifting female voices in sports and celebrating community, competition and the competitive spirit.
ASA Entertainment was the first company with a global approach to action sports, producing events in 21 countries and television programming in 180 nations. According to its website, “All we do is action sports/lifestyle events and content production. This is not peripheral to us. It is our entire business.”
As a specialized marketing agency and production company, properly managing visual media is essential to keeping its business running. After all, ASA’s clients trust them to produce exciting content and deliver on their marketing and event strategies with the utmost efficiency.
Bianca Fulara, ASA’s Marketing and Sponsor Services Coordinator, saw a need for a robust digital asset management system. After initially conducting an exhaustive procurement project to identify and analyze existing DAM solutions, the choice was simple.
ASA chose PhotoShelter for its cost-to-benefit breakdown. Bianca told us, “PhotoShelter provided tremendous feature value compared to competitors. Moreover, the preexisting relationships with other sports companies within our domain gave us the confidence we were making the correct decision.”
“As our integrations and artificial intelligence tools continue to evolve, we’re seeing more media companies and creative agencies find success with PhotoShelter,” said our CEO Andrew Fingerman. “We are thrilled to partner with ASA as they rebuild their tech ecosystem ahead of their next big tentpole event – the Super Girl Pro Series.”
Here’s a quick breakdown of the key reasons why ASA selected PhotoShelter as their all-in-one DAM solution:
- Single Source of Truth for digital marketing assets
- Facial Recognition for action sports athletes
- Meta and semantic tagging and labeling
- Navigability of assets
- Searchability of assets
- Optimization of asset usage
- Media delivery portal for photographers
Nearly 2,000 innovative brands, ranging from pro sports teams to universities to nonprofits rely on PhotoShelter to manage their visual media with speed and ease.
If you want to unlock your brand’s potential, organize your media library and transform the way you work, we’d love to set you up for success. Let’s find a time that works for you.
