PhotoShelter Blog

Social Media & Content Distribution

Crowdsourcing Visual Content Fuels Authenticity for Fiat

“How about a couple whose 30+ year love story revolves around Fiats?” This could have been an idea someone pitched in a Fiat advertising meeting. It probably would have resulted in a cheesy commercial that would get lost in a sea of other visual content online. But this idea wasn’t cooked up in a meeting. […]

Social Media & Content Distribution

DAM Tips to Improve Mobile Marketing

This post was originally published in CMS Wire. Photos and videos are the primary tools in the struggle for mobile engagement. Nothing communicates as much information as quickly and written media can’t create the rapid emotional connection that visual media can (certainly not on the small screen). As marketers look to use more visual media […]

Case Study: Visual Storytelling and Digital Asset Management in Adventure Travel

This post was originally published in Adventure Travel News, powered by the Adventure Travel Trade Association. Cover photo courtesy of the ATTA. Demand for visual content is on the rise. People want you to show, not tell, whether they’re booking a trip, buying a new jacket or learning about a friend’s engagement. This trend is […]

Social Media & Content Distribution

10 Best Visual Content Marketing Ideas to Steal in 2016

As we ring in 2016, it’s time to make sure visual storytelling is a top priority. The importance of images and videos in marketing skyrocketed in 2015, and it will only continue to climb. In a recent visual asset management survey by the CMO Council, in partnership with Libris by PhotoShelter, top marketing executives said […]

Content Strategy, DAM 101

Case Study: Pittsburgh Post-Gazette Digs into its Photo Archive

Cover photo courtesy of the Pittsburgh Post-Gazette. Did you know that the first movie theater was in Pittsburgh? Or that the Ferris Wheel was invented there? How about the phrase “Elvis has left the building” – did you know it was first declared when a Pittsburgh crowd tried to beckon Elvis back on stage for […]

The Best Holiday Visual Content of 2015

The holidays are a time of warmth, joy and, of course, highly amusing marketing efforts from the brands we love. Brands step up their game at the end of the year – and we’re enjoying the show. As marketing becomes increasingly visual, we delight in content that is increasingly engaging and entertaining. These are the […]

Everything You Need to Know about Running a Successful NCAA Compliant Photo Store

A first-hand perspective Meet Martin, our resident university expert here at Libris by PhotoShelter. Not only is he a big college football fan, but he also knows the opportunities and challenges facing university photo departments from first-hand experience.   Martin works remotely in Ann Arbor, Michigan, but on his recent trip to New York, we […]

Case Study: Shell and Global Alliance for Clean Cookstoves Team Up to Fuel Visual Storytelling

The Global Alliance for Clean Cookstoves uses Libris by PhotoShelter as its visual asset management solution. Cover photo credit: Romana Manpreet for Global Alliance for Clean Cookstoves. The Spark The Global Alliance for Clean Cookstoves works to reduce the economic, climate and health risks of cookstove smoke by supporting the development of clean alternatives. And […]

Brand Growth

5 Ways to Prepare for the Visual Content Apocalypse

This post was originally published in iMediaConnection. I hate to be the bearer of bad news, but there’s a cataclysmic event headed right for content marketers. It’s the visual content apocalypse. I know, I know… the last thing we need is another apocalypse. We’re producing and publishing more content than ever before. There are very […]