PhotoShelter Blog

Hot Topic in University Public Relations: Visual Storytelling

Public relations pros came together this week for the College and University Public Relations and Associated Professionals Fall Workshops and the hot topic was… drumroll, please… visual storytelling! Visual storytelling is one of our favorite topics, and it’s imperative that universities use visuals in their public relations. What catches the attention of a 17 year-old […]

The 5 Questions You Should Ask When Sharing Photos

Demand for images is on the rise. Everyone needs images to tell a story about your organization, from your marketing team to your HR reps. Your customers, staff, prospects and potential hires all want you to show, not tell. Plus, you need to tell your story visually across platforms, which means images need to be […]

Your New Worst Employee

This post was originally published by our CEO, Andrew Fingerman, on Medium. There’s a new problem employee in our midst – the content hoarder. We’re witnessing the emergence of a nasty subculture that’s breeding in the workforce and starting to cause management all sorts of headaches. It sounds almost silly, but the content hoarder will […]

Case Study: University of Tennessee’s Vol Photo Store

University of Tennessee head athletics photographer Donald Page operates the photo arm of the Vols social media, @Vol_Photos. As he shared a constant stream of photos to the Vols’ 59,000 Twitter followers, he noticed a trend. “There was a clear demand for people to hang the images we were taking on their walls,” Donald explained. […]

How to Run a Profitable University Photo Store

Now that you know how to start a photo store from our post, How to Sell Your School’s Images without Breaking NCAA Rules, it’s time to figure out how to make that photo store a success. Martin Vloet, our University Solutions Manager, knows a thing or two about photo stores. During 14 years as senior […]

How to Sell Your School’s Images without Breaking NCAA Rules

Photo stores are a fantastic way for university photo departments to generate revenue, but only a small number of schools are taking advantage of this opportunity. Why? Because many are wary of NCAA-related issues. We partnered with the College Sports Information Directors of America (CoSIDA) on a survey of SIDs, and found that universities stand […]

Universities Focus on Visual Communication

As content demands increase and college enrollment decreases, schools need to deploy an effective visual content strategy to get ahead.

Libris: The Simplest, Fastest Digital Asset Management Software Built for Visual Media

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Expert Advice

11 Tips for Visual Storytelling from the Pros

Visual storytelling is the way of the future. Already, studies show photos and videos increase audience engagement. Marketers are shifting their attention to building a strong library of visual assets to tell their brands’ stories. By 2018, 84% of communication could be visual. Is your brand embracing the trend? Photography and videography are some of […]