PhotoShelter Blog

Brand Growth

Best Photos and Videos of College Move-In

Cover photo from the media library of UNC-Chapel Hill. Universities are welcoming the class of 2019 to campus with move-in day volunteers, welcome signs and, of course, posts on Facebook, Twitter and Instagram. Which ones stand out? The ones that capture our attention with color, emotion, excitement – the posts that are visual. Move-in is […]

Banana Republic + PUBLIC Bikes = Powerful Visual Communication

PUBLIC Bikes is a design-oriented urban bicycle and gear company. The brand’s photos and videos are so lovely and nostalgic they’re guaranteed to make you want to explore your city on two wheels (just take a look at their PhotoShelter portal). PUBLIC’s COO, Dan Nguyen-Tan, says it’s a big part of PUBLIC’s mission to inspire […]

Visual Strategy & the Jeb Bush Super PAC Gaffe

With one Republican Presidential Primary Debate already behind us, election season is in full swing. With the unlimited fundraising capabilities brought about by Citizens United, Super PACs have started unleashing a barrage of advertisements that prominently feature photography. Thus, it’s no surprise that we’ve already experienced the first major gaffe with Jeb Bush’s Right to […]

The 3 Hidden Dangers For Marketing Teams Using Photos and Videos

Visual communication is key to nearly every organization’s marketing efforts in a social media-fueled world. Whether your focus is print or electronic usage, here are a few pitfalls to avoid: 1. Can’t locate asset In medium to large organizations, it’s common for the marcom duties to be spread amongst a team, and thus many people […]

The 5 Biggest Mistakes Organizations Make Setting Up Their Photo and Video Library

You’ve finally made the leap and are ready to create your organization’s cloud-based photo and video library. But, in order for it to succeed, your library needs to provide your end users with high utility for relatively low effort. If your content library is ultimately too difficult to use and people can’t seamlessly access the […]

Software Is Changing How Organizations Manage Photo And Video Files

More often than not, organizations manage their photos and videos by dropping them into one big folder with little regard to issues like 1) how will I find a specific photo in the future? 2) does my organization have the rights to use the image? 3) are these photos and videos approved for corporate use? […]

4 Ways Universities Use Video In Their Content Marketing

It might be counterintuitive to think of universities as brands, but schools of higher learning are competing for a finite set of students and the revenue that keeps them solvent from year to year. Even institutions with large endowments rely on maintaining brand prominence to continually attract top talent, and make the investment in a […]

Can I Use a Photo I Found on Flickr?

The proliferation of digital devices has made all of us photographers, but that doesn’t mean we always have an image for a report, article or ad in our own library. Flickr is one of the largest repositories of user generated photographic content, and many of these images are available for use with certain stipulations. A […]

How Do I Resize a Photo Before Using?

Modern digital cameras generate gigantic files whose dimensions far exceed the typical online size requirements. The same holds true for modern smart phones and images that you might purchase from online stock marketplaces. While you should always keep a high resolution file in your DAM (digital asset management) system, you might need to resize the […]