Top 5 Benefits of Running a Social Distribution Program

Many marketing leaders are struggling with how to keep up with content demand and effectively implement a social media strategy that works for their brand:

• 51% of marketing leaders worry they’re not increasing social media followers as much as they should

• 40% of senior marketing professionals reported having challenges driving higher brand engagement

• 43% of CMOs feel overwhelmed by the volume of visual content that their team is expected to create to meet their goals

That’s why many successful teams are building social content distribution programs to engage their audience and drive growth. Implementing a social content distribution strategy not only amplifies your reach (by up to 10X) but also enhances overall brand engagement. Here are the top 5 benefits of implementing this strategy in your organization:

1. Drive Revenue

When channels associated with your brand share your posts, 10X more eyeballs see your great content. Greater visibility drives event attendance, ticket sales, merchandise sales, and more. Companies can drive revenue with content distribution through:

• Employee-generated content: Employees can receive up to 24x more re-shares than posts from brand accounts
• User-generated content: Videos created by users receive 10x more views than those produced directly by brands

• Advertising value: Companies leveraging employee advocacy see considerable returns, with studies showing up to $1.9 million in advertising value

2. Provide Significant Value to Sponsors and Media Partners

Sponsors now expect digital activation and deliverables as part of agreements. When your sponsors can see proof of their brand being used, you increase the likelihood of garnering more sponsorships and raising more money from that channel.

For example, The Philadelphia Eagles use PhotoShelter’s LogoID and Socialie as a part of their content distribution strategy to quickly and easily identify branded content in images that the corporate sales team needs to bring back to sponsors and partners. “Before we could be sifting [through photos] and miss it. Now we can type in a partner’s brand and find results,” explains Jennifer White, The Eagles’ Senior Manager of Digital Assets.

3. Increase Reach, Visibility, & Engagement

People follow people, not brands. Distributing existing content to channels associated with your brand who have a significant following exposes your content to a wider audience with larger social networks who can amplify your message and help you attract new followers, which increases brand awareness and drives more engagement. 

According to a survey of hundreds of marketers, over half use content primarily to attract visitors. A content distribution tool helps you extend your reach because you can share content across multiple channels at the same time. 

4. Better ROI on Content Marketing Efforts

Brands can only post so much on their own channels. By promoting content and sharing their stories alongside your brand’s channels, they empower their ecosystem with every social media post. This collaborative approach amplifies reach and engagement.

In fact, a HubSpot study reveals that content with relevant images receives 94% more views than content without visuals. With a content distribution tool, you can ensure that these impactful visual assets are shared across multiple channels, maximizing their visibility and enhancing their overall effectiveness.

5. Improved Efficiency & Scalability

Leveraging your network’s existing audience’s, tapping into their network, activating fans and stakeholders allows you to work smarter not harder. You’re also able to get more content in front of the right audience at the right time.

A content distribution tool helps your team post efficiently while you scale – ensuring that your brand remains top of mind for your audience. Businesses that brand consistently are 3.5 times more likely to get strong brand visibility than inconsistent brands

Socialie is the #1 Content Distribution Tool for Growing Brands

Socialie is the tool that empowers brands to leverage their networks so that their content reaches the right people at the right time.

Are you ready to run a social distribution program that will grow your reach and expand your audience? Learn how to choose the right tool for you in the Social Content Amplification Buyer’s Guide, or if you’re ready to dive in,  try Socialie today.