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[VIDEO] AI: The DAM Difference For Higher Ed Institutions with PhotoShelter
Artificial intelligence is transforming higher ed marketing, helping creatives streamline tasks and reach the right audiences.

AI is shaping how higher education marketers attract applicants, wow students, and impress donors.
Data shows that artificial intelligence is having a powerful and positive impact on the workload of marketers and creatives across industries.
In this UPAA presentation, Caroline Summers, former Samford University Director of Photography, now Associate Director of Growth (Education) at PhotoShelter, partners up with Sam Craft, Associate Director of Visual Media and Web Strategy at Texas A&M AgriLife, to discuss this transformative topic in the education industry.
They share personal experiences, as well as research from 600+ industry professionals, about how they’re leveraging AI to cut down on tedious tasks and content distribution technology to get the right message to the right audience at the right time.