Object Tagging is Automated Metadata Done Right

Staying organized starts with consistent, accurate metadata. Object tagging from PhotoShelter AI helps your team instantly find, sort, and share visual assets by automatically detecting what’s in each image.

Object tagging recognizes everyday elements like mountains, trees, vehicles, or crowds, and applies precise keywords to every file. It even understands context, recognizing when individual details (sand, water, and palm trees) combine to form a broader scene, such as a beach.

Smarter tagging for every team

Whether you manage tourism photos, brand campaigns, or large event libraries, object tagging simplifies search and organization. Instead of sorting through folders or manually scanning galleries, you can locate the right image by keyword in seconds.

Why teams rely on object tagging:

• Automatically identifies and tags visual elements in every photo
• Creates consistency across metadata and eliminates human subjectivity
• Reduces time spent on manual tagging and review
• Keeps your visual library searchable and ready for use
• Works alongside AI Visual Search to surface assets even without other metadata

Manual tagging is time-consuming and often inconsistent. Object tagging ensures every photo is labeled accurately, freeing your team to focus more on creative work and strategy.

Connected AI tools

PhotoShelter’s AI suite works together to build a complete, searchable visual archive.

• People tagging identifies key individuals across your organization.
• Player tagging connects facial recognition and jersey data for athlete identification.
• Logo tagging detects sponsor and brand marks in your content.
• AI Visual Search finds images based on what’s inside, even without tags.

Object tagging brings structure, accuracy, and efficiency to your entire workflow, helping your team access the right content at the right time.