PhotoShelter Blog

Product Updates

Look Your Best: Enhance the Content Library User Experience with Custom Navigation

Your PhotoShelter for Brands Portal is designed to make it easy for your stakeholders to browse and search your visual media library, so they can find exactly what they need in a snap. But, what if you could change how users browse your Portal to fit their needs—like hiding items from the navigation bar and […]

Expert Advice

How VisitNorway’s #SheepWithAView Video Marketing Campaign Became a Viral Hit on Social Media

When VisitNorway challenged several agencies to come up with a big idea for a summer campaign, one pitch stood out right away. “We all laughed out loud when we saw the presentation,” says Beate Gran, Digital Media Manager for VisitNorway New York. “It was something that we all really felt immediately – we all had […]

PhotoShelter for Brands Online Reviews Unplugged: Your Words Performed by Our Team

Here at PhotoShelter, we’re grateful to have incredible clients who are trailblazers in visual storytelling, forward-thinkers in visual asset management, and all around nice people. We love seeing PhotoShelter through your eyes. How can we not feel all warm and fuzzy when we see comments like this one from one of your reviews? We have […]

Real-time Workflow

How to Speed Up Your Brand’s Photo Workflow with Libris and Bitly

This post was co-authored by Bitly Senior Content & Community Manager Denise Chan and Libris by PhotoShelter Content Marketing Manager Kristin Twiford. Your brand’s audience has an insatiable appetite for visual content, and your team needs to source and share photos constantly to keep up. Cutting out steps from your workflow can help you engage […]

Social Media & Content Distribution

12 Brilliant Visual Content Tips to Lighten Up Your Holiday Marketing

It’s almost the most wonderful time of the year – holiday marketing season! Yes, I know Charlie Brown would throw his hands up at me and say, “Good grief.” But brands are stepping up their holiday marketing game, sharing moving messages of love and warmth, experimenting with exciting new formats, and providing value for their […]

The Importance (and Logistics) of Keeping Everything

It can be hard to know what may be important in coming years. Should you save a photo or video that seems unimportant now, just in case you need it later? An example from the upcoming election illustrates why the answer is “yes.” The B-Roll audio from a short Access Hollywood segment from 2005 has […]

Visual Storytelling and the Future of Photos: GumGum CMO Ben Plomion’s Take

Visual storytelling is crucial to catching the attention of your customers and prospective customers. As visual content’s importance increases, innovative technological developments are creating new opportunities for marketers to engage audiences with photos and videos. Ben Plomion is the Chief Marketing Officer for GumGum, a computer vision platform for marketers. GumGum’s in-image advertising technology scans […]

Social Media Tips from Two March Madness Cinderella Stories

Everyone loves a Cinderella story. In March 2016, two schools unexpectedly won the chance to compete in March Madness, the NCAA Division I men’s basketball tournament. When the University of Arkansas at Little Rock (UALR) and Stony Brook University surprised everyone by advancing to the Big Dance, their fans rallied around the teams on social […]

Visual Storytelling and the Future of Photos: Kaptur Magazine Founder Paul Melcher’s Take

Photos and videos are exploding online. Every day, new innovative content is capturing our attention. Marketers are taking advantage of the trend and investing in visual content. The majority of senior marketers say visual content is crucial to their business, and its importance will continue to rise in the future. But what exactly does that […]