PhotoShelter Blog

How to Hire a Professional Photographer

For companies unaccustomed to hiring a professional photographer, the notion of spending hundreds or thousands of dollars might seem unnecessary and indulgent in an age where “everyone is a photographer.” But hiring a photographer isn’t so dissimilar from hiring a plumber or an accountant. You might be able to fix a leaky faucet or handle […]

Five Visual Storytelling and Workflow Tips for Brands from Photographer Brian Schneider

The importance of every form of visual content is on the rise as brands compete to stand out. A survey of top marketing executives reveals photography is critical to the marketing strategies of 93% of brands. Brands that distinguish themselves with high quality professional photography and strong storytelling will break through the clutter and catch […]

The Best DAM Movie Lines: Digital Asset Management Tips from Cinema Classics

I love movies – watching movies, going to the movie theater and, perhaps most of all, quoting movie lines. There’s nothing like a relevant movie quote to sum up any situation. Nearly every question can be answered with a line from Forrest Gump, The Godfather or Elf. You know, the classics. Movie fanatics around the […]

PhotoShelter News

Behind the Scenes with Libris: Our Passion for Helping You Solve Problems

In this video series, we’re taking you behind the scenes with Libris by PhotoShelter. Meet Senior Manager of Client Services Farah Visslailli, Libris Product Architect Peter Krogh, PhotoShelter co-founder and VP of Network Operations Jeffrey Arnold, CEO Andrew Fingerman, and now, our marketing and sales team members. We hope you enjoy getting to know our […]

Celebrating Visual Content in Travel: Libris and HSMAI to Present Pioneer in Visual Storytelling Award

Travel brands are investing in visual storytelling across platforms. Photos and videos have an unmatched ability to draw people in to a destination – especially if those photos and videos are well-produced, effectively presented and strategically distributed to reach the right audience. Libris is partnering with the Hospitality Sales & Marketing Association International (HSMAI) to […]

Effective Social Media Marketing: Holiday Inn Express Pancake Selfies

“Three things people love are pancakes, a food truck and selfies,” says Jen Gribble VP of the Holiday Inn Express Brand, “so it’s all about finding passion points.” The Holiday Inn Express team is combining these three passion points in a #PancakeSelfie tour, which kicked off in Union Square on Friday. The campaign is based […]

How Kellogg’s is Covering the Olympics with Visual Content on Social Media

As the 2016 Olympic Games consume our collective attention, brands are upping their game and sharing creative content to join in the excitement. Kellogg’s had its own Opening Ceremony of sorts in Union Square earlier this year to unveil #TeamKelloggs – a team packed with first time Olympic hopefuls. Not only could passersby meet and […]

7 Tips to Inspire Your Travel Brand’s Visual Content Marketing

Travel is inherently visual, and that means travel brands have a prime opportunity to engage audiences with stunning photos and videos. But where to start? Check out these 7 tips for improving your travel brand’s visual content marketing, from studying the trends to sharing visual content across platforms. 1. Leverage high-quality photography. Stunning photography is […]

Social Media & Content Distribution

Photo Walk Tips to Market Your Destination through Visual Content, Influencers and Social Media

Destination marketers are constantly looking for new ways to engage travelers. They are building visually engaging websites, getting creative with public relations and sharing visual content across platforms. But travelers don’t want to simply consume visual content, they also want to create their own. In an age where everyone carries at least one camera everywhere […]