PhotoShelter Blog
PhotoShelter Launches New AI-Generated Alt Text Capability, Makes Visual Content More Accessible
AI Alt Text enables organizations to generate and apply alt text at upload, reducing manual work while supporting ADA and WCAG requirements.
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Jer Thorp on Humanizing Big Data
This post is by Peter Krogh, photographer and digital asset management expert. Check out his tips in our Up and Running series. Cover photo by Peter Krogh. A few weeks ago, I had the pleasure of attending the inaugural symposium presented by the National Digital Initiatives (NDI) team. The NDI is a new “startup” run […]
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Look Your Best: Introducing a Faster, More Customizable Portal
Your media library deserves a showcase that’s clean, sleek, and intuitive so you, your team and your stakeholders can access your content with ease. Earlier this year, we launched the ability to customize your Portal with your logo and brand colors. Now, we’re releasing a set of new features to make the Portal faster, more […]
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Long Form Video: A Powerful Example of Destination Marketing Content
For four years, the Holland Marketing Alliance has been making Americans laugh and motivating them to book trips to Holland with the visual content marketing campaign, Holland. The Original Cool. Now, the team is wrapping up the campaign with a 17-minute short film that captures your attention and takes you on an emotional journey to […]
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Influencer Marketing Lessons Learned Covering Tony Parker’s Basketball Game on a Glacier
This post is part of a series by Danielle Maczynski, a member of the Libris sales & marketing team who is also a freelance photographer and journalist. All photos by Danielle Maczynski. Check out more of her stunning photos in this Libris gallery. What do Switzerland, Glaciers and Tony Parker have in common? This is […]
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Visual Storytelling Tips for Brands from the Adventure Travel World Summit 2016
When you bring together hundreds of creative adventurers in one of the most awe-inspiring places in the world, chances are they’ll share some fantastic ideas. Last week, the Adventure Travel Trade Association (ATTA) hosted its annual Adventure Travel World Summit in Anchorage, AK. Not only did the event produce some incredible photos and videos (if […]
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Stunning Imagery from Alaska: Follow the Adventure Travel World Summit 2016
Right now adventure travel professionals from all over the world are gathering in Anchorage to swap tips and ideas at the Adventure Travel World Summit hosted by the Adventure Travel Trade Association (ATTA). The event kicked off with a day of adventure where attendees could choose from 38 adventures ranging from glacier hiking to bear […]
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How College Football Playoff, NAIA, NACWAA and More Use DAM for Communications
Ah, fall – time to ring in the start of college sports season both on the field and online. Athletic departments are getting creative with photos and videos across social media platforms to make sure fans in the stands are paying attention, whether they’re focused on the action or the phones in their hands. University […]
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Celebrating Top Tourism Marketing Teams at ESTO 2016
Celebrating Tourism Marketing at ESTO 2016 Destination marketers from all over the country shared ideas and celebrated a year of top-notch tourism marketing at the Educational Seminar for Tourism Organizations (ESTO) 2016. Hot topics ranged from branding myths to virtual reality to cake pops, all of which were well documented on Twitter (especially the cake […]
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Dairy Queen and Mashable Create Snackable GIFs with Smilebooth
Dairy Queen and Mashable are celebrating DQ’s new oven hot snacks with – what else? – snackable content! The two brands caught the attention of passersby in Union Square today by handing out free samples of pretzel sticks, potato skins and snack wraps, and inviting guests to take their picture in a branded photo booth. […]
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