PhotoShelter Blog

Content Strategy, DAM 101

Case Study: Purdue Athletics Streamlines Photo Sharing, Publishing in Real Time

College athletic departments add massive amounts of photos and videos to their collections every school year. Photographers are shooting headshots, game action, tailgates and more for every game and every team. If your school has somewhere between 18 and 30 sports, that’s a lot of visual assets to manage. As Creative Services Manager for the […]

Social Media & Content Distribution

Show Don’t Tell: Experiential Marketing Campaign Conveys Impact of Food Waste

Today the global nonprofit Feedback is leading an effort to feed 10,000 people in New York City through its Feeding the 5000 campaign. Every meal served is made from fresh food that would have otherwise been wasted. The nonprofit and its partners, including the Rockefeller Foundation, the New York City Mayor’s Office and City Harvest […]

NYC Launches Digital Playbook

Cover photo courtesy of the New York City Mayoral Photography Office. The New York City Mayor’s Office is giving city agencies and service providers the tools and motivation to improve the way they communicate with New Yorkers. Today, Mayor Bill DeBlasio announced the New York City Digital Playbook, an overarching plan for the city’s digital […]

Case Study: How NMU’s Centralized Photo Library Supported the University’s Visual Rebrand

If you take a look at Northern Michigan University’s website, Facebook, Twitter or Instagram, one thing is clear: this school is focusing on visual storytelling. The university regularly shares compelling photos and videos across social platforms, and its website is packed with visual content. Just glancing at the homepage lets you see what it’s like […]

Expert Advice

7 Tips for Brand Storytellers from Extraordinary Women in Communications

What if you could ask your communications heroes to share with you their storytelling tips? The values that drive them? Their most cherished life lessons? The Matrix Awards, hosted by New York Women in Communications, honored extraordinary women whose accomplishments range from leading marketing efforts for the 124 year old global brand GE to being […]

How to Increase Your DAM’s ROI: Maximizing Your Brand’s Content Library

Whether it’s saving time, streamlining communications, or maximizing your visual archive, there are many benefits to DAM.

Social Media & Content Distribution

Boost Engagement with Live Experiences: Listerine’s #BringOutTheBold

On Thursday afternoon our office in NYC was serenaded by the sounds of strangers singing karaoke in Union Square Park. When we went outside to check it out, we found an interactive experience courtesy of Listerine. This bold event highlighted how a live experience could be successful by being interactive, visual and shareable. You could […]

Roundup: Digital Marketing Trends, Visual Content Tips and More

Did you see that? These are the stories that caught our attention this month – from digital marketing trends in the tourism industry to tips for catching millennials’ attention. Scroll through to get our take and check out the quotes that grabbed us. Click the links to follow a rabbit hole of interesting reads. Roundup: […]

How a Hospital Image Library Connects Teams and Audiences

Health care systems, much like universities, have a number of teams that need access to visual assets. If they don’t use a centralized visual media library that is accessible to everyone, they run the risk of visual assets getting stuck in silos. Visuals have unmatched potential to capture attention and share a message, and visual […]